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Welcome to Database of the Week — a feature from the Roland G. Parrish Library of Management & Economics.

This Week’s Featured Database:  MarketResearch.com Academic.

Link:  www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: MarketResearch.com Academic provides market research reports.

Start with this hint: MarketResearch.com Academic home page has a search field if your research focus is on a specific product or company.  Enter the keyword for a list of reports.  Browse the list or refine your search with a new search phrase.  The home page also offers a list of industries to browse.  When a report is displayed, the cost of the report is displayed (though there is no cost to Purdue-affiliated researchers) so the value of the report to real-world businesses can be seen. Click here to see the basics of searching MarketResearch.com Academic.

Why you should know this database:  MarketResearch.com Academic reports are more detailed than those offered by most other services and include world markets when appropriate.

How this will help students:  Before downloading an entire report, students can see the Table of Contents to determine if the report covers the information they need. MarketResearch.com Academic

Cost: $8,400 paid annually by the Libraries and the Krannert School of Management.

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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.  Database of the Week is archived  at http://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.