Welcome to Database of the Week — a feature from the Roland G. Parrish Library of Management & Economics.
This Week’s Featured Database: MarketResearch.com Academic.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: MarketResearch.com Academic provides market research reports.
Start with this hint: MarketResearch.com Academic home page has a search field if your research focus is on a specific product or company. Enter the keyword for a list of reports. Browse the list or refine your search with a new search phrase. The home page also offers a list of industries to browse. When a report is displayed, the cost of the report is displayed (though there is no cost to Purdue-affiliated researchers) so the value of the report to real-world businesses can be seen. Click here to see the basics of searching MarketResearch.com Academic.
Why you should know this database: MarketResearch.com Academic reports are more detailed than those offered by most other services and include world markets when appropriate.
How this will help students: Before downloading an entire report, students can see the Table of Contents to determine if the report covers the information they need. MarketResearch.com Academic
Cost: $8,400 paid annually by the Libraries and the Krannert School of Management.
Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact email@example.com. Database of the Week is archived at http://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to firstname.lastname@example.org.