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August 24th, 2012
Welcome back to campus! And welcome to Database of the Week, a feature from the Roland G. Parrish Library of Management & Economics. These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.
Database name: Global Market Information Database (aka Passport GMID), from Euromonitor International.
Link: www.lib.purdue.edu/parrish, in the pulldown Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: GMID provides international market intelligence reports.
Start with this hint: Using the GMID simple search field in the top right corner can generate an effective search. Enter a product, company, or industry that currently holds your interest to see a list of reports, or explore reports and documents by categories in the search bar. Click here to see a basic search in GMID, and contact anyone in the Parrish Library for advanced help.
Why you should know this database: GMID is one of our most powerful databases, with domestic and international statistics on consumer goods and services, details on companies and industries, and comprehensive economic information on countries.
How this database can be integrated into the curriculum: Students can easily navigate the GMID interface to use country consumer data to compare markets. The reports include financial assessment and SWOT.
Cost: Paid by Krannert School of Management and the Libraries.
Tags: companies, industries, market research, SWOT, consumers, countries, time series, international research
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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of this or any other library resource for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to feature your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMT