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Welcome to Database of the Week, a feature from the Roland G. Parrish Library of Management & Economics.  These weekly snapshots will give you basic information about our most relevant and beneficial online resources.

This Week’s Featured Database: WARC, from World Advertising Research Center Ltd.

Link: www.lib.purdue.edu/parrish, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: WARC is a marketing and advertising information service used by media and market research agencies.

Start with this hint: The WARC interface is straightforward, letting you search by type of content (trends, cases, news, forecasts), or by keyword.  If you click on one of the fields along the top, you’ll see the options for further breakdown.  For example, click on TOPICS and see industries, markets, and guides.  A click to the industry Topic Page for Pharmaceutical & Health shows scholarly research articles, case studies, and company profiles.  Back at the top, enter your subject in the search box at the top of the page… try ethics.  See here for a short demonstration of a basic WARC search.

Why you should know this database: WARC content includes news stories, case studies, conference papers, best practice guides, speeches, data, scholarly journals, and WARC’s own reports.  The subjects covered include communications, media research, market research, trends, and more.

How this database can be integrated into the curriculum: Searching in WARC is very easy to do so even students who are novice database searchers will be able to find marketing or consumer information.

Tags:  articles, communications, consumers, countries, datasets, industries, market research, media, news, products, scholarly journals

Cost: Paid by the Libraries annually.


Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.  Database of the Week is archived  at http://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.