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Welcome to Database of the Week, a feature from the Roland G. Parrish Library of Management & Economics.  These weekly snapshots will give you basic information about our most relevant and beneficial online resources.

Database name:  Frost Market Research, from Frost & Sullivan.

Link: www.lib.purdue.edu/parrish, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: Frost Market Research delivers business intelligence research in several broadly named industries, ranging from Aerospace to Information & Communication Technologies, Healthcare, Energy and Power Supplies, and others.

Start with this hint:  Frost Market Research requires the one-time download of the Citrix Client to your pc or laptop.  This is a simple process and we provide the means to do so when you click on the Frost database link in our dropdown.  See here for a short video tutorial on the basics of entering and searching Frost. Another way not covered in the video to see a list of reports is to click on SITEMAP at the top of the F&S page.  That will generate a list of Industries & Markets covered by Frost.

Why you should know this database:  Frost Market Research reports are timely and include notes on methodology.  The reports cover global trends, current industry trends, drivers and restraints, opportunity analysis, the competitive landscape, challenges and conclusions.

How this database can be integrated into the curriculum: The results of a search can be filtered by industry, date, geographic region, and others.

Tags: analyst reports, companies, full text, industries, international markets, investment research, market research

Cost: The subscription to Frost is paid annually by the Krannert School of Management.

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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.  Database of the Week is archived  at http://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.