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Welcome to Database of the Week, a feature from the Roland G. Parrish Library of Management & Economics.  These weekly snapshots will give you basic information about our most relevant and beneficial online resources.

Database:  Forrester Research from Forrester.

Link: www.lib.purdue.edu/libraries/mgmt, under Collections, click on the List of Business Databases.

Description/focus: Forrester Research  is the source for IT-related market research.

Start with this hint: Forrester Research has extra security requiring registration as a Purdue user before first entry.  Once there, navigation  in the database is simple, and results include reports, tools, charts, and others. Whether you search by a company name, such as Apple, or a concept, such as trends, the results can be refined through options on the left side of the web page.  See here for a short video tutorial on the basics of searching Forrester Research.

Why you should know this database:  Forrester Research covers products, companies, industries, and issues.  Concepts such as user experience can be searched in the Advanced Search Mode.

How this database can be integrated into the curriculum: Because Forrester Research is focused on serving the needs of professionals, students can find reports that address complex business and technology problems.

Tags:  analyst reports, articles, companies, market research, products.

Cost: For information on the cost of this database, contact mdugan@purdue.edu.


Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.  Database of the Week is archived  at http://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.