Welcome to Database of the Week, a feature from the Roland G. Parrish Library of Management & Economics. These weekly snapshots will give you basic information about our most relevant and beneficial online resources.
Database: Forrester Research from Forrester.
Link: www.lib.purdue.edu/libraries/mgmt, under Collections, click on the List of Business Databases.
Description/focus: Forrester Research is the source for IT-related market research.
Start with this hint: Forrester Research has extra security requiring registration as a Purdue user before first entry. Once there, navigation in the database is simple, and results include reports, tools, charts, and others. Whether you search by a company name, such as Apple, or a concept, such as trends, the results can be refined through options on the left side of the web page. See here for a short video tutorial on the basics of searching Forrester Research.
Why you should know this database: Forrester Research covers products, companies, industries, and issues. Concepts such as user experience can be searched in the Advanced Search Mode.
How this database can be integrated into the curriculum: Because Forrester Research is focused on serving the needs of professionals, students can find reports that address complex business and technology problems.
Tags: analyst reports, articles, companies, market research, products.
Cost: For information on the cost of this database, contact firstname.lastname@example.org.
Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact email@example.com. Database of the Week is archived at http://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to firstname.lastname@example.org.