Welcome to Database of the Week. This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started. Hopefully, you will be tempted to explore this or other databases.
This Week’s Featured Database: Plunkett Research Online, from Plunkett Research.
Find it: www.lib.purdue.edu/parrish, under the column headed Collections, click on List of Business Databases.
Description/focus: Plunkett Research Onlineoffers company, industry, and job market information.
Start with this hint: Although Plunkett Research Online is a good resource for current information about companies and industries, what sets it apart from other market research databases is the section called Job Seeker Resources & Tools. This makes Plunkett Research Online one of the key resources for students on the CareerWiki. The Job Seeker section has an occupational outlook, statistics on the job market, and more. Back on the home page, industries range from Investment & Securities to Biotechnology, Drugs & Genetics. For a company, search within its industry or use the Advanced Search.
Why you should know this database: Plunkett Research Online company reports include international, middle market, and private sectors. They have the expected elements such as financials and a list of competitors, and offer a section called “Other Thoughts” on the number of women officers and its rating as a “Hot spot for advancement for women and minorities.” Industry reports have separate sections on trends, statistics, and associations.
How this will help students: Plunkett Research Online searching is simple, and the industry and company reports are concise and up-to-date. Job-seeking students can compile a list of contacts in the industry of choice.
Cost: Paid annually by Purdue University Libraries.
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