September 12th, 2014
Welcome to Database of the Week. This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started. Hopefully, you will be tempted to explore this or other databases.
This Week’s Featured Database: Privco, from The Privco Company.
Find it:www.lib.purdue.edu/parrish, Under the column headed Collections, click on List of Business Databases.
Description/focus: Privco is a great source for private company information.
Start with this hint: From the Privco main page, type Mars Inc. into the main search box and click Go. You will see a list of results and Mars Inc. is the first one. Clicking on this link will take you a page all about this company. You can download a PDF report from the top of the page, or scroll down to look at information such as Mars organizational structure or Mars competitors.
See here for a short video on accessing the database and using the interface.
Why you should know this database: Some of the biggest companies in the world are privately owned and financial information about these billion-dollar companies is covered by our long-standing company information databases such as Mergent Online. Smaller private companies, though, are a challenge. Privco is specifically obtained to provide in-depth business intelligence about private companies.
How this will help students: Privco’s interface is straightforward and offers options to narrow an initial search.
Cost: For information contact mdugan@purdue.edu.
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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@ParrishLib).
Feedback is always welcome. If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
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