Purdue Libraries and School of Information Studies News

Database of the Week: Mintel, Produced by The Mintel Group

September 18th, 2015

Welcome to Database of the Week, a feature from the Parrish Library. Each of these weekly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This week’s database is Mintel, which is produced by The Mintel Group.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: Mintel provides market research reports on consumer products and services.

Search: The Mintel home page has a simple search box where you can use keywords. It also has a static menu bar. Hover over Category Overview which is divided into three sections called Sector, Theme, and Demographic. Try one of the areas listed under Sector, such as Retail. The page will display the latest infographics, reports, news, and analyst insight. To see a variety of reports in a category published this year, click on Latest Reports nested in the Latest Infographics area, select your criteria and report, and click Read More under the title. The report homepage has links to tables of statistics, market size and forecast, and other information relevant to the subject.

Click here to see the basics of searching Mintel or try Guide on the Side with this link.

Why you should know this database: Mintel includes market research reports for consumer goods by region as well as by specific countries.

How this will help students: Mintel has a simple interface. It provides information about particular companies, and the reports provide links to reports on similar topics. Sources of statistics are easily identified.

Cost: $10,165.00 paid by the Libraries annually.

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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this weekly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu or mdugan@purdue.edu.