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Purdue Libraries and School of Information Studies News

PowerShift Case Competition Celebrates Inaugural Gender-Focused Competition

April 25th, 2017

Purdue University students, all in the Krannert School of Management, competed in the inaugural PowerShift Case Competition April 21. The contest was co-sponsored by Purdue University Libraries and co-developed by Purdue Libraries Assistant Professor Ilana Stonebraker. Members of Libraries faculty also served as judges.
Purdue University students — 14 teams in all and all studying in the Krannert School of Management — competed in the inaugural PowerShift Case Competition April 21. The contest was co-sponsored by Purdue University Libraries and co-developed by Purdue Libraries Assistant Professor Ilana Stonebraker. Members of Libraries faculty also served as judges.

Last Friday, a project that Purdue University Libraries Assistant Professor Ilana Stonebraker has been working on for the last couple of months culminated with 14 teams of Purdue Univeristy students competing in the Krannert School of Management. The project was the PowerShift Case Competition and was sponsored by Accenture, the Jane Brock-Wilson Women in Management (WIM) Center, Purdue Libraries, and the Susan Bulkeley Butler Center for Leadership Excellence.

“Our goal for the competition was to bring discussion of gender issues into the competitive environment of the case competition and encourage students to base their practice in management research,” explained Stonebraker, who co-developed the competition and is a Business Information Specialist at Purdue Libraries and an affiliated faculty member with the WIM Center.

For the inaugural contest, which was held in the Roland G. Parrish Library of Management and Economics, students were asked to research a Harvard Business Review Case that focused on a case of gender discrimination in a law firm. During the competition, student teams offered strategies for managing the fallout of the discrimination and presented plans for future implementation of gender-equal policies at the firm. The winners of the PowerShift Case Competition were named after the daylong event and included:

  • 1st place — KIME Consulting: Monika Meng, Isaac Tang, Kana Wei, Ruoxuan Zhao ($3,000)
  • 2nd place — Fantastic Five: Megan Smith, Cooper Dixon, Jared Andrews, Alyssa Walther, Carrie Zylstra-Skinner ($2,000)
  • 3rd place — Team Esteem: Shannon Kane, Grant Longacre, Nadia Duke, Natalie Burgos ($1,000)

Judges for the PowerShift Competition included: Julia Hipps (formerly of Eli Lilly), Jacqueline Lemke (BASi), Patrick Mosher (Mosher Enterprises), Tom Puterbaugh (formerly of Spensa Technologies), Nina Swanson (PayPal), Heather Howard (Purdue Libraries), Michael Flierl (Purdue Libraries), Ilana Stonebraker (Purdue Libraries), and Cara Putman (Krannert).

For more information about the Jane Brock-Wilson Women in Managment Center, visit www.krannert.purdue.edu/centers/women-in-management/home.php. Learn more about Purdue Libraries at www.lib.purdue.edu.