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Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is SimplyAnalytics brought to you by SimplyAnalytics, Inc.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data.

Search: Click here to see the basics of searching SimplyAnalytics.

Start with this hint: SimplyAnalytics works best with the creation of a personal account, but you can login as a guest to try it out. To begin, create a new project by searching for the location or locations you’d like to analyze, then select variables such as population, income, or education. There are thousands of data variables which you can select once you’ve created your project.

Why you should know this database: SimplyAnalytics currently offers 75,000 data variables related to demographics, employment, housing, market segments, business, consumer spending, brand preferences, public health and more; and everything you create in SimplyAnalytics can be exported or emailed to any email address.

Interested in Consumer and Market Research?  

Some other databases you might want to check out, are:

  • Mediamark Internet Reporter, provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United State consumers.
  • com Academic, contains comprehensive full-text market research reports with broad range of coverage on markets, industries, and companies worldwide.
  • Passport, an online business information system providing business intelligence on countries, consumers and industries.
  • Mintel, includes market research reports from Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, food & drink.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.