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Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is Ad$pender brought to you by Kantar Media.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: Ad$pender is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for over 3 million brands across 18 media types.

Tutorial: Click here see the basics of searching Ad$pender.

Start with this hint: When selecting a product set you can search by brand name and then drill down to find categories, subcategories, or microcategories related to that brand.

Why you should know this database: Ad$pender is a fast and easy-to-use tool that allows you to break down information by category, parent, company, subsidiary and brand. Data is general available 4-8 weeks of air date and coverage spans from 1995-present.

Interested in Market Research?  

Some other databases you might want to check out, are:

  • Mintel, includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, and more.
  • IBISWorld, includes both industry reports and procurement reports with information on over 700 US Industries in the US economy.
  • eMarketer, includes daily research articles, analyst reports, and a database of e-business and online marketing statistics from over 2,800 sources.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.