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Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is MarketResearch.com Academic brought to you MarketResearch.com.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: MarketResearch.com Academic contains comprehensive full-text market research reports with broad range of coverage on markets, industries, and companies worldwide. Please note that full text reports embargoed for 12 months; MarketLook reports are current.

Tutorial: Click here see the basics of searching MarketResearch.com Academic.

Start with this hint: Try browsing by industry or do a “quick search” by keyword. Before downloading a report, skim the table of contents to make sure the report contains the information you’re searching for.

Why you should know this database: MartketResearch.com Academic reports provide more than just “raw data”, they also provide primary research and expert analysis including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.

Interested in Consumer Research?  

Some other databases you might want to check out, are:

  • Mintel, includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, and more.
  • Mediamark Internet Reporter, provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.
  • SimplyAnalytics, enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.