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March 19th, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.
Database name: Frost Market Research, from Frost & Sullivan.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below our banner.
Description/focus: Frost Market Research delivers business intelligence research in several broadly named industries, ranging from Aerospace to Communication Technologies, to Healthcare, to Energy and Power Supplies, and others.
Start with this hint: Frost Market Research requires the one-time download of the Citrix Client to your pc or laptop. This is a simple process and we provide the means to do so when you click on the Frost database link in our dropdown. On the first F&S page, Industries & Markets, you will find browsable lists of the covered markets and their subcategories. For example, Healthcare includes the narrower subject Medical Devices. For a more specific search, though, use the Quick Search box or go to Advanced Search. For example, in the first box in Advanced Search, enter “healthcare” and in the phrase box enter “business intelligence,” a subject not listed as a subcategory. Select the first report to get the titles of the available sections.
Why you should know this database: Frost Market Research reports are timely and include notes on methodology. The reports cover global trends, current industry trends, drivers and restraints, opportunity analysis, the competitive landscape, challenges and conclusions.
How this database can be integrated into the curriculum: The results of a search include in-depth Frost Market Research reports, as well as Market Insight reports, and Technical Insights.
Cost: The subscription to Frost is paid annually by the Krannert School of Management.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/mgmt/database/.
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Filed under: collections, database, HSSEB, MGMT