Purdue Libraries and School of Information Studies News

MEL’s Database of the Week for 4/23/10

April 23rd, 2010

Welcome to Database of the Week — a feature from the Management & Economics Library (MEL).  These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.

Database name: Uniworld, from Uniworld Business Publications.

Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: Uniworld is an online directory of American companies operating in foreign countries and foreign companies operating in the United States.

Start with this hint: Uniworld is a simple database.  First select from the two categories, American Firms Operating in Foreign Countries or Foreign Firms Operating in the United States, and then narrow down your search by selecting parameters on the ensuing page.  Options to focus your search are country, region, the state where the company is located, zip code, a keyword describing the product or service, industry code, revenue, and others.  After selecting the parameters, click Next to see results and then select a format, choosing a spreadsheet to download or a list to display.  A personal profile can be set up and searches can be saved.

Why you should know this database: Uniworld’s branch location dataset includes the non-headquarters United States locations of American multinational firms.  This provides all locations (inside and outside) the United States, making it easy for a user to find a firm that is local.  In the keyword search field it is possible to search for aspects such as research & development or nanotechnology.  Uniworld includes both public and private companies and is updated weekly, with every firm edited at least once a year. Although Uniworld was selected to support students as they build their careers, it is also a good source of company information.

How this database can be integrated into the curriculum: Students can identify foreign companies by product or by income level.

Cost: Paid annually by the Libraries, the Center for Career Opportunities (CCO), and Graduate Career Services (GCS) in the Krannert School of Management.

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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.  Database of the Week is archived  at https://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.