Purdue Libraries and School of Information Studies News

MEL’s Database of the Week for 11/19/10

November 19th, 2010

Welcome to Database of the Week — a feature from the Management & Economics Library (MEL).  These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.

Database name: MarketLine Business Information Center

Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: MarketLine draws on primary and secondary research to provide 50,000 company profiles, industry profiles, and 215 country profiles, delivers live feed of news and comment, and provides tools for the analysis of data.

Start with this hint: Unlike most databases, MarketLine does not have an advanced search option but it doesn’t really need it.  Enter the product, company, industry or country of interest, and then drill down to more specific information by clicking on a recommended topic. For example, enter cranberries in the search box and select the company report on Ocean Spray, or the industry profiles on juices in the United States or Ireland, or refine your search by selecting Consumer Packaged Goods.  Don’t ignore the field on the left labeled SEARCH WITHIN RESULTS to narrow the list of hits with your own qualifier.

Other common tools available in this database: filters for industry and geography; download PDF reports. For use of these tools in this database, contact Mary Dugan

Why you should know this database: MarketLine includes information about private companies which are sometimes missing from other company databases.  .

How this database can be integrated into the curriculum: The industry reports in MarketLine include a Five Forces Analysis; company reports include a SWOT analysis; country reports include news reports of financial deals.

Cost: Paid by the Libraries.

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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.  Database of the Week is archived  at https://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.