Purdue Libraries and School of Information Studies News

MEL’s Database of the Week for 2/4/11

February 4th, 2011

Welcome to Database of the Week — a feature from the Management & Economics Library (MEL).  These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.

If you have a suggestion for a topic, or a database that should be promoted, please let us know.

Database name: Global Market Information Database (aka GMID), from Euromonitor International.

Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: GMID gives you access to high-quality, detailed international market intelligence reports.

Start with this hint: Using the GMID simple search field in the top right corner can generate an effective search. For  example, try smartphones.  The top half of the results lists GMID reports but don’t overlook the articles shown on the bottom half.  For a more precise result, in the left side of the menu bar, click on Search and select Menu Search.  Select a broad category such as Consumer Health or drill down to Antihistamines, click Next, then select a geographic area.  To see an example of a company report, enter General Mills on the Companies page. Note the icons indicating statistics or reports.

Why you should know this database: GMID is one of our most powerful databases, providing domestic and international statistics on consumer goods and services, details on companies, and comprehensive economic information on countries.

How this database can be integrated into the curriculum: Students can easily navigate the GMID interface to use country consumer data to compare markets.  The reports include financial assessment and SWOT.

Cost: Paid by Krannert School of Management and the Libraries.

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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.  Database of the Week is archived  at https://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.