Parrish Library’s Database of the Week for 9/2/11

September 2nd, 2011

Welcome to Database of the Week.  Database of the Week is a feature from the Roland G. Parrish Library of Management & Economics. These database snapshots will give you basic information about our most relevant and beneficial online resources.

This Week’s Featured Database: SimplyMap from Geographic Research, Inc.

Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: SimplyMap provides demographic, business, and marketing data.

Start with this hint: The interface for SimplyMap has been simplified but the data you can access and compare is still prodigious.  The Variables you can select include:

Census Data

Consumer Expenditure (for example, Housing or Child care)

Business Counts

Market Segments (for example, In the Armed Forces)

Quality of Life (showing crime, earthquakes, snowfall)

Consumer Price Index

Retail Sales

Sales Potential

MRI Consumer Data

Life Stages

Simmons Data (formerly Choices 3)

The information can be represented on a map but can also be presented in a spreadsheet.

Why you should know this database: SimplyMap is the tool to use to compare variables, rank locations, create a demographic analysis, or compare data for a location.

How this database can be integrated into the curriculum: SimplyMap online workspaces can be shared.  This database can be used for any class that requires a business plan or forecasting.

Cost: $2 simultaneous users, paid annually by the Libraries. If both “seats” are taken, try again later.

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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.  Database of the Week is archived  at https://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.