Purdue Libraries and School of Information Studies News

Parrish Library’s Database of the Week for 10/21/11

October 21st, 2011

Welcome to this feature from the Roland G. Parrish Library of Management & Economics. These database snapshots will give you basic information about our most relevant and beneficial online resources.

Database name:  BCC Market Research.

Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: BCC Market Research provides market research reports.

Start with this hint: Purdue’s subscription to BCC Market Research includes the categories of biotechnology, healthcare, and nanotechnology.  The reports include current industry analysis and market forecasts.  Browsing the list of reports in each category is an effective discovery tool, but a keyword search is also an option.  Click here to see the basics of searching BCC Market Research.

Why you should know this database:  BCC Market Research analysts have international experience.  Reports include an industry background, company profiles, and patent information.

How this will help students:  BCC Market Research will expose students to the highest quality, professional research reports.

Cost: For information on the cost of this database, contact mdugan@purdue.edu.

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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics Library. Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.  Database of the Week is archived  at https://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.