Purdue Libraries and School of Information Studies News

Parrish Library’s Database of the Week for 11/4/11

November 4th, 2011

Welcome to this feature from the Roland G. Parrish Library of Management & Economics. These database snapshots will give you basic information about our most relevant and beneficial online resources.

This Week’s Featured Database:  Datamonitor360, from the Datamonitor Group.

Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus: Market research reports.

Start with this hint:. Datamonitor360 is the former MarketLine, with a cleaner look and a new, easy to navigate interface.  You can search by keyword or start your search in a category or report type.  A unique offering is the collection of Databooks such as the “Global Top 10 Automobile Company Reports”.  Databooks include SWOT, five forces analysis, segmentation by product and geography, and other statistics and analyses.   Click here to see the basics of searching  Datamonitor360.

Why you should know this database:  Datamonitor360 search options include industry, geography, company information and date.

How this will help students:  Databooks  download as spreadsheets that include company financials, financial ratios, financial summaries, and definitions of the terms used in the report.

Cost: Paid annually by the Libraries.

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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.  Database of the Week is archived  at https://blogs.lib.purdue.edu/news/category/MGMT/.  For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.