Purdue Libraries and School of Information Studies News

Parrish Library’s database of the week (3/2/12): GMID

March 2nd, 2012

Welcome to Database of the Week — a feature from the Roland G. Parrish Library of Management & Economics.  These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.

If you have a suggestion for a database or research topic that should be covered, please let us know.

Database name:  Global Market Information Database (aka Passport GMID), from Euromonitor International.

Link: www.lib.purdue.edu/mel, in the pulldown Quick Access to Business Databases alpha list right below the Libraries’ search box.

Description/focus:  GMID provides international market intelligence reports.

Start with this hint: Using the GMID simple search field in the top right corner can generate an effective search. For  example, try shoes.  At the results page, you can select a report from the list or narrow your search by category, geography, or statistics, including  market size or brand share. Click here to see the basics of searching GMID.

Why you should know this database:  GMID is one of our most powerful databases, providing domestic and international statistics on consumer goods and services, details on companies, and comprehensive economic information on countries.

How this database can be integrated into the curriculum:  Students can easily navigate the GMID interface to use country consumer data to compare markets.  The reports include financial assessment and SWOT.

Cost: Paid by Krannert School of Management and the Libraries.

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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know.  If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu.  Database of the Week is archived  at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).

If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.