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October 3rd, 2014
Welcome to Database of the Week. This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started. Hopefully, you will be tempted to explore this or other databases.
This Week’s Featured Database: Mediamark Reporter, from GFK Mediamark Research & Intelligence.
Find it:www.lib.purdue.edu/parrish, Under the column headed Collections, click on List of Business Databases.
Description/focus: Mediamark Reporter provides demographic, lifestyle, product usage, and media data.
Start with this hint: If it is your first time using Mediamark Reporter, you will have to create an account using your Purdue email and a password of your choosing. In this database you can find out which population groups are the best potential markets for a product or service. After you login, click on Mediamark Reporter in the banner to see the tables and statistics. You have to choose a Report Volume and Report. Then choose a Category, Base, and Target. The best target groups have scores of 100 or higher in the Index column.
Click here to see the basics of searching Mediamark Reporter or try our Guide on the Side with this link.
Why you should know this database: Mediamark Reporter includes historic demographic data back to 2005 so comparisons can be made.
How this will help students: A marketing plan should include data on user preferences. This kind of information is also included in SimplyMap but Mediamark Reporter displays the data in a spreadsheet which might be more straightforward than a geographic display for some students.
Cost: Paid annually by the Libraries.
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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@ParrishLib).
Feedback is always welcome. If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: database, MGMT