October 10th, 2014
Welcome to Database of the Week. This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started. Hopefully, you will be tempted to explore this or other databases.
This Week’s Featured Database: Mintel, from Mintel Group.
Find it:www.lib.purdue.edu/parrish, Under the column headed Collections, click on List of Business Databases.
Description/focus: Mintel provides market research reports on consumer products and services.
Start with this hint: Mintelrequires registration on first use. The Mintel home page has a simple search box and a static menu bar. Hover over Category Overview which is divided into three sections called Sector, Theme, and Demographic. Try one of the areas listed under Sector, such as Retail. The page will display the latest infographics, reports, news, and analyst insight. To find a particular report click on Latest Reports, select your criteria, and click Read More under the title of the report you choose. The report homepage has links to tables of statistics, market size and forecast, and other information relevant to the subject.
Why you should know this database: Mintel is produced in the UK and includes market research reports for consumer goods by region as well as by specific countries.
How this will help students: Mintel provides information about particular companies, and reports provide links to other reports on similar topics. Sources of statistics are easily identified.
Cost: Paid by the Libraries annually.
Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact firstname.lastname@example.org. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@ParrishLib).
Feedback is always welcome. If you would like us to promote your favorite database, send an email to email@example.comFiled under: database, MGMT if(!is_single()) echo "|"; ?>