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Purdue Libraries and School of Information Studies News

Featured Database: Mintel

January 26th, 2021

Parrish Library’s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we’re featuring Mintel, brought to you by Mintel Group Ltd.

Focus

Mintel includes market research reports for Europe, the UK, and the US that cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.

Access

The List of Business Databases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Tutorial

Click Getting Started with Mintel to see the basics of using Mintel.

Why Should I Know About This?

Mintel reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

Related Resources

Some other resources you might want to explore are:

  • BCC Market Research, contains market research reports, industry reviews, newsletters and conferences for competitive business intelligence.
  • Frost & Sullivan, provides practical industry insights and analysis with real-world statistics and research results.

Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.