January 26th, 2021
Parrish Library’s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we’re featuring Mintel, brought to you by Mintel Group Ltd.
Mintel includes market research reports for Europe, the UK, and the US that cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink.
The List of Business Databases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.
Click Getting Started with Mintel to see the basics of using Mintel.
Mintel reports discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
Some other resources you might want to explore are:
Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact firstname.lastname@example.org. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.
Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to email@example.com.Filed under: database, DBOM, general, MGMT, Uncategorized if(!is_single()) echo "|"; ?>