Featured Database: MRI Simmons Insights

November 30th, 2021

Parrish Library’s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we’re featuring MRI Simmons Insights, brought to you by MRI Simmons.

Focus

MRI Simmons Insights, formerly known as Mediamark Internet Reporter, provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.

Access

The List of Business Databases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue Career Account.

Tutorial

Click Getting Started with MRI Simmons Insights to see the basics of using this database.

Related Resources

Some other resources you might want to explore are:

• Mintel, includes market research reports for Europe, the UK, and the US, that discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
• SimplyAnalytics, contains demographic, housing, employment, consumer spending (CEX), D&B business points-of-interest files, and marketing data from Mediamark Research (MRI).

Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.