April 18th, 2023
Parrish Library’s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we’re featuring Vivvix, formerly Ad$pender, brought to you by Kantar Group.
Vivvix provides a top-level summary of the multi-media advertising marketplace, including advertising expenditures and occurrence information for more than three million brands across eighteen different types of media.
The List of Business Databases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue Career Account.
Please note that there is a limit of 3 concurrent users so please remember you log off when finished.
Click Getting Started with Vivvix to see the basics of using this database.
Some other resources you might want to explore are:
Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact firstname.lastname@example.org. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.
Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to email@example.com.Filed under: database, general, MGMT if(!is_single()) echo "|"; ?>