Purdue Libraries and School of Information Studies News

Featured Database: Vivvix

April 18th, 2023

Parrish Library’s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we’re featuring Vivvix, formerly Ad$pender, brought to you by Kantar Group.

Focus

Vivvix provides a top-level summary of the multi-media advertising marketplace, including advertising expenditures and occurrence information for more than three million brands across eighteen different types of media.

Access

The List of Business Databases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue Career Account.

Please note that there is a limit of 3 concurrent users so please remember you log off when finished.

Tutorial

Click Getting Started with Vivvix to see the basics of using this database.

Related Resources

Some other resources you might want to explore are:

• eMarketer, includes research articles, analyst reports, and a database of e-business and online marketing strategies. Topics include marketing research and trend analysis on Internet, e-business, online marketing, and media and emerging technologies.
• Mintel, includes market research reports on a variety of sectors that discuss market drivers, size and trends, segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.