Purdue Libraries and School of Information Studies News

Featured Database: Insider Intelligence

June 8th, 2023

Parrish Library’s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we’re featuring Insider Intelligence, brought to you by Axel Springer SE.

Focus

Insider Intelligence includes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media, and emerging technologies.

Access

The List of Business Databases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue Career Account.

Tutorial

Click Getting Started with Insider Intelligence to see the basics of using this database.

Related Resources

Some other resources you might want to explore are:

• Mintel includes market research reports that cover a variety of sectors including consumer goods, travel and tourism, internet industry, retail, and more.
• Passport provides business intelligence on countries, consumers, and industries and offers integrated access to statistics, market reports, company profiles and information sources.

Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.