Purdue Libraries and School of Information Studies News

Featured Databases: MRI-Simmons Catalyst

March 26th, 2024

Parrish Library’s Featured Databases series will give you a very brief introduction to the basic features of one of Purdue Libraries’ subscription resources. This edition will feature MRI-Simmons Catalyst, brought to you by MRI-Simmons.

Focus

MRI-Simmons Catalyst contains demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of over 25,000 US consumers.

Access

The List of Business Databases is an alphabetical list of databases filtered to those most applicable to business, entrepreneurship, and hospitality and tourism management programs of study.

Tutorial

Click Getting Started with MRI-Simmons Catalyst to watch the basics of using this database.

Related Resources

• Sage Data contains standardized statistical datasets from more than 550 sources with over 2 billion data points including US and international government providers.
• SimplyAnalytics provides web-based mapping, analytics and data visualization of demographic variables, psychographic variables, and business locations.

Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.

Want to see a specific database promoted in an upcoming edition? Send an email to parrlib@purdue.edu and we will gladly promote it.