Purdue Libraries and School of Information Studies News

Featured Databases: Mintel

May 6th, 2024

Parrish Library’s Featured Databases series will give you a very brief introduction to the basic features of one of Purdue Libraries’ subscription resources. This edition will feature Mintel, brought to you by Mintel Group Ltd.

Focus

Mintel contains market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.

Access

The List of Business Databases is an alphabetical list of databases filtered to those most applicable to business, entrepreneurship, and hospitality and tourism management programs of study.

Tutorial

Click Getting Started with Mintel to watch the basics of using this database.

Related Resources

• Data Axle Reference Solutions provides basic directory data including 93 million US businesses, 379 million historical US businesses, and 261 million individual US consumers.
• SimplyAnlytics allows for web-based mapping, analytics and data visualization of demographic variables, psychographic variables, and business locations.

Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.

Want to see a specific database promoted in an upcoming edition? Send an email to parrlib@purdue.edu and we will gladly promote it.