Purdue Libraries and School of Information Studies News

SimplyAnalytics

August 25th, 2024

Simply Analytics is a web-based mapping and data visualization tool: create maps, charts, and reports using over 200,000 data variables.

Access

The List of Business Databases is an alphabetical list of databases filtered to those most applicable to business, entrepreneurship, and hospitality and tourism management programs of study.

Tutorial

Click Getting Started with SimplyAnalytics to watch the basics of using this database.

Related Resources

• Mintel provides market research reports and consumer data, primarily B2C categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.
• MRI-Simmons Catalyst includes demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of over 25,000 U.S. consumers.

Featured Database comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.

Want to see a specific database promoted in an upcoming edition? Send an email to parrlib@purdue.edu and we will gladly promote it.