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September 29th, 2010
Patron access to library materials and study spaces has been restored in the Mathematical Sciences Library after successful installation of a new sprinkler/fire alarm system and new windows throughout the library.
Filed under: MATHSeptember 24th, 2010
Welcome to this feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
Database name: Mediamark Reporter, from GfK Mediamark Research & Intelligence.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: Mediamark Reporter provides demographic, lifestyle, product usage, and media data.
Start with this hint: Mediamark Reporter (use Internet Explorer) requires first-time users to create an account using your Purdue email and a password of your choosing. After you login and enter the database called MRI+, you can explore the choices under Getting Started, but the real substance is accessed by clicking on Mediamark Reporter in the banner next to the tabs. Once in Mediamark Reporter, click on a Report Volume, such as Fall 2009, then select a Report, such as Travel. The resulting page displays the default data for that report. Each time you change a Category (Cruise Ships, Domestic Travel, Theme Parks), Base (Adults, Men, Women) or Target (Legoland, Six Flags, Wisconsin Dells), the numbers in the column on the right also change. If your goal is to find out which groups are the best potential market for your selected product or service, look in the column of Index numbers for scores that are 100 or higher. In this example, you can find out that women 18-49 are a big target for Cedar Point, Ohio, and that those who use the Web Site LinkedIn are a huge target for hotel rewards programs. For details about the other columns displayed, email your request to kranlib@purdue.edu.
Why you should know this tool: Mediamark Reporter includes historic demographic data back to 2005 so that comparisons can be made.
How this will help students: A marketing plan should include data on user preferences. This kind of information is included in SimplyMap (see Database of the Week for September 10, 2010) but Mediamark Reporter displays in a spreadsheet which might be more straightforward than a geographic display to some students.
Cost: Paid annually by the Libraries.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMTSeptember 21st, 2010
WEST LAFAYETTE, Ind. – A lecture by internationally recognized author T. Coraghessan Boyle planned as part of the Purdue Libraries Distinguished Lecture Series has been moved from this week to the spring.
Boyle, who has authored more than 20 fiction novels, was forced to postpone his scheduled talk Thursday (Sept. 23) at Purdue. He will now speak at 7 p.m. March 29 in Stewart Center’s Fowler Hall. It will be free and open to the public.
Boyle’s most recent novels include “Talk Talk” in 2006, “The Women” in 2009 and “Wild Child” this year. His next work, “When the Killing’s Done,” will soon be released.
His stories have appeared in national and international magazines, including The New Yorker, Harper’s, Esquire, The Atlantic Monthly, The Paris Review, GQ and McSweeney’s.
The Purdue Libraries Distinguished Lecture series began in 2005 to bring people with notable creative and intellectual achievements to speak at the university. In addition to Purdue Libraries, this year’s sponsors include the Office of the Provost, College of Liberal Arts, Department of English and master of fine arts program in creative writing.
Writer: Jim Bush, 765-494-2077, jsbush@purdue.edu
Source: Judy Schumaker, 765-494-7987, jschumkr@purdue.edu
Filed under: events, general, press_releaseSeptember 17th, 2010
Welcome to this feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
Database name: lynda.com, from Lynda.com. lynda.com was Database of the Week in August 2009; today’s email is updated information.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: lynda.com provides online video lessons on the usage and techniques of software products.
Start with this hint: lynda.com lets you select lessons with a keyword search or from dropdown menus. The menus cover Subject (try Game Development), Software (such as Quicken), and Vendor. The Vendor list includes Apple and Sony, but also includes Open Source. The lessons list shows the level of difficulty and the time required to complete the lesson. The lessons cover the expected software such as Microsoft Office, Adobe, SQL, AutoCAD, Dreamweaver and other common tools, but also include 2D character animation, and many others.
Why you should know this tool: The lessons at lynda.com are short, focused, and have the right amount of information without being overwhelming. Over the last year, the most viewed lessons have guided Purdue users through Acrobat, ActionScript game development, Captivate, CSS website design, Illustrator, Google Apps including Calendar, Outlook, Photoshop, and SQL. Closed captioning and a transcript are available for many of the lessons.
How this will help students: Students can go at their own pace to learn the basics, and they can learn techniques that will make their presentations more professional and more logically organized. Types of software include web design, content management systems, digital video, graphics, and more.
Cost: 3 seats, paid annually by the Libraries.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMTSeptember 10th, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
This Week’s Featured Database: SimplyMap from Geographic Research, Inc..
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: SimplyMap provides demographic, business, and marketing data.
Start with this hint: Create a personal workspace on your first visit to SimplyMap. Begin with a Location, such as Florida, narrow to Pinellas County, and hit Go. To select elements to display on the map, click the Variables tab and start expanding categories (click the +) to narrow your choices. You can pick Census Data, Consumer Expenditure (for example, expand Housing Related to see Child care), Business Counts (narrow by SIC Code), Market Segments (including, for example, In the Armed Forces), Quality of Life (showing crime, earthquakes, temperatures), (Consumer Price Index, MRI Consumer Data, Life Stages; and Simmons Data (formerly Choices 3). Click Add Selected Variables. The information that is represented on the map but can also be presented in a spreadsheet: click on the top tab Reports and then Update Report. Each side tab offers a different way of finding information. For example, in Points if you enter Starbucks the map will show you the locations of the Starbucks coffee shops in the area.
Why you should know this database: SimplyMap has such an incredible amount of data that there is the potential for it to be overwhelming, but it definitely warrants exploring. The Tutorial Videos are excellent guides to help get you started with this database and are recommended. In addition, one-on-one training is available from the vendor.
How this database can be integrated into the curriculum: SimplyMap online workspaces can be shared. This database can be used for any class that requires a business plan or forecasting.
Compared to Google: Google does show a list of demographic maps, but we were not able to find any that were interactive.
Cost: 2 simultaneous users, paid annually by the Libraries.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMTSeptember 7th, 2010
Founded in 1960, Purdue University Press is the university’s scholarly publishing arm, reporting to the Dean of Libraries. It is celebrating its 50th year with a number of events on campus, and a joint broadcast series with WBAA public radio.
With a team of five editorial, production, and marketing staff, Purdue University Press publishes around 30 books a year and 11 journals, including six Open Access titles where content is free to read immediately upon publication. The quality and direction of the Press’s publishing program is supervised by an Editorial Board of nine Purdue faculty members, and the Director of the Press receives strategic guidance from a Management Advisory Board including top administrators and outside experts among its membership.
The last few years have been challenging ones for university presses, as scholarly publishers struggle to meet the challenges of shrinking library book budgets and the transition from print to digital. However, Purdue University Press has been responding to change by focusing its editorial program on areas of strength at Purdue, updating its workflows to produce electronic books and journals, and experimenting with new types of business models. In 2010, the Press has published important books in subjects ranging from building construction management to veterinary studies, and comparative literature to Jewish studies. Some further information about these “signature areas” of publishing can be found on the http://www.thepress.purdue.edu
With its renewed focus on scholarship produced at Purdue, the Press is always interested in exploring publishing opportunities with faculty. Further information about the Press and guidelines for prospective authors are available on the website, but Charles Watkinson, the Press’s new Director, also very much welcomes the chance to talk to authors in person. Faculty members are warmly encouraged to contact him at cwatkinson@purdue.edu with questions or to arrange a more informal discussion at the Press’s centrally located offices in Stewart Center Room 370.
Filed under: UncategorizedSeptember 3rd, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
This Week’s Featured Database: Forrester Research from Forrester.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: Forrester Research is the source for IT-related market research.
Start with this hint: Forrester Research requires an extra layer of security with an additional login and registration, but navigation in the database through the menus and submenus is simple. The tabbed options that are probably most useful for academic research are Research, Consumer Data, Business Data, and the search box. If you enter the name of a company, such as Apple, the reports can be refined through tools on the left side of the web page by geographical region, industry, or other parameters. If you enter a concept such as security, the list of hits is headed by categories for browsing, such as Client Security & Management.
Why you should know this database: Forrester Research covers IT issues as they affect other industries. Airlines, for example, nets 1108 results. Enter pharmaceuticals for reports on issues such as vaccine delivery, direct to consumer marketing, social tools in the industry, and others. Under the tab Consumer Data, Technographics Research includes reports on online consumer behavior and the future of market research. Under Business Data, you can find reports that can be filtered by industry, topic, or region.
How this database can be integrated into the curriculum: Forrester Research sub-categories can be explored by using the tool on the left column of the home page, Browse Topics – View all topics. The list ranges from Application Development, through IT Management, to Retail, and more. This list can help with the selection of a project topic or provide information on IT aspects of a topic.
Compared to Google: The first page of a search for in Google for internet access on airplanes includes magazine and newspaper articles. Forrester Research includes 2 relevant reports.
Cost: For information on the cost of this database, contact mdugan@purdue.edu.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMTAugust 30th, 2010
Click on the cover picture or title for additional book details, holdings, and status information.
Filed under: collections, HLS, LIFE, PHAR, VETM
August 27th, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
This Week’s Featured Database: GREENR, from Gale Cengage Learning.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: GREENR offers content, including images and videos, on green technologies and issues on the environment and sustainability.
Start with this hint: GREENR is a new database, started just this past summer. The Basic Search and the Advanced Search display the results so they can be limited with further descriptors. For example, enter Gulf of Mexico as a Basic Search and the 13,794 hits can be narrowed down by a list of subjects that appear on the left, such as Oil Drilling Rigs, or by type of resource in the middle display area, such as Academic Journals, or on the right display area by formats. The GREENR home page also offers general categories (Agriculture and Food Systems, Science and Technology, Social Factors, etc.) that are further broken down into topics such as climate change or wetlands.
Why you should know this database: GREENR covers food systems, environmental law, economics and trade, pollution, ecology, energy, and more. Besides the academic resources included in text-only databases, GREENR includes podcasts, websites, newspapers, videos, magazines, and case studies. You can navigate country, organization, and country portals for news, video, and primary source documents.
How this database can be integrated into the curriculum: GREENR has a different look that resembles the web and should appeal to anyone. It is easy to search or browse by topic, country, or format. Students will find GREENR easy to navigate, and can use it to find content on a topic or select a subject for an assignment.
Compared to Google: A search in Google for Gulf of Mexico videos results in 22,790 hits compared to 222 in GREENR. GREENR includes reports from PBS, but the Google results do not highlight PBS reports.
Cost: Paid annually by Purdue University Libraries..
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMTAugust 24th, 2010
Purdue Libraries’ Division of Archives & Special Collections has opened an exhibit to celebrate the life and contributions of the former Business Opportunity Program director who helped enhance diversity at the Krannert School of Management.
“Purdue’s Bellwether of Diversity: The Life & Legacy of Dr. Cornell Bell” will be on display in the Virginia Kelly Karnes Archives and Special Collections Research Center through Dec. 22. Hours are 9 a.m. to 4:30 p.m. each weekday, and the exhibit is free and open to the public.
Bell, who died in March 2009 at age 84, led the Business Opportunity Program from 1969-2006. He spent his Purdue career recruiting and mentoring students. In his 37 years as director, he recruited hundreds of graduate and undergraduate students to the West Lafayette campus and also worked with the Graduate Management Admission Council nationally to increase diversity in business schools throughout the nation.
The exhibit will feature photographs and degree certificates from Bell’s early teaching years in Gary, Ind., brochures and articles explaining his accomplishments in the Purdue program, and letters and photographs from former students.
“Dr. Bell was personally involved and greatly dedicated in helping provide opportunities to hundreds of students through the Business Opportunity Program,” said Shauna Borger, digital collections coordinator and the exhibit’s curator. “He worked tirelessly, writing recommendations and counseling hundreds of students. The exhibit showcases letters and photographs from former students in the program, which demonstrate the devotion they had to their mentor. We want to celebrate his life because he touched so many lives. People who knew him will be really interested, too.”
Bell received several state and Purdue awards for his service, most recently including an honorary doctorate of management from the university in 2007 in recognition of his contributions to higher education and society. Former Indiana Gov. Evan Bayh named Bell a Sagamore of the Wabash in 1996. He also received the Harold T. Amrine Visionary Award in 1994 and the Indiana Bell Award in 1991. He received the Purdue Alumni Association’s Special Boilermaker Award in 1987 and the M. Beverley Stone Non-Academic Counseling Award in 1990.
Bell attended Indiana University, earning his bachelor’s degree in 1947 and his master’s degree in 1952. He earned a doctorate in education from Purdue in 1972 and worked as a chemist for Stauffer Chemical Co., taught science at Pulaski School in Gary, Ind., and served as guidance counselor, assistant principal and principal at Gary’s Froebel School and Tolleston High School before coming to Purdue.
Writer: Jim Bush, 765-494-2077, jsbush@purdue.edu
Source: Shauna Borger, 765-496-7851, borger@purdu.edu
Original posting: http://www.purdue.edu/newsroom/general/2010/100824BorgerExhibit.html
Filed under: events, general, HSSEB, MGMT, press_release, SPEC