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November 24th, 2010
What was Amelia Earhart’s mother doing on Thanksgiving of 1943? View her letter to George Palmer Putnam here.
Filed under: SPECNovember 24th, 2010
What was Amelia Earhart’s mother doing on Thanksgiving of 1943? View her letter to George Palmer Putnam here.
Filed under: SPECNovember 24th, 2010
What was Amelia Earhart’s mother doing on Thanksgiving of 1943? View her letter to George Palmer Putnam here.
Filed under: UncategorizedNovember 19th, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.
Database name: MarketLine Business Information Center
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: MarketLine draws on primary and secondary research to provide 50,000 company profiles, industry profiles, and 215 country profiles, delivers live feed of news and comment, and provides tools for the analysis of data.
Start with this hint: Unlike most databases, MarketLine does not have an advanced search option but it doesn’t really need it. Enter the product, company, industry or country of interest, and then drill down to more specific information by clicking on a recommended topic. For example, enter cranberries in the search box and select the company report on Ocean Spray, or the industry profiles on juices in the United States or Ireland, or refine your search by selecting Consumer Packaged Goods. Don’t ignore the field on the left labeled SEARCH WITHIN RESULTS to narrow the list of hits with your own qualifier.
Other common tools available in this database: filters for industry and geography; download PDF reports. For use of these tools in this database, contact Mary Dugan
Why you should know this database: MarketLine includes information about private companies which are sometimes missing from other company databases. .
How this database can be integrated into the curriculum: The industry reports in MarketLine include a Five Forces Analysis; company reports include a SWOT analysis; country reports include news reports of financial deals.
Cost: Paid by the Libraries.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMTNovember 18th, 2010
Filed under: UncategorizedNovember 18th, 2010
Filed under: UncategorizedNovember 12th, 2010
See more photographs of 
Dr. Cornell Bell in the e-Archives. Dr. Bell was a faculty member in Krannert School of Management for 39 years.
November 12th, 2010
See more photographs of Dr. Cornell Bell in the e-Archives. Dr. Bell was a faculty member in Krannert School of Management for 39 years.
November 12th, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
This Week’s Featured Database: Associations Unlimited, from Gale Cengage.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: Associations Unlimited is a source of information about associations, professional societies, and organizations.
Start with this hint: Associations Unlimited begins at the main menu, where you select a search form based on what you know about the subject. If you know the name or acronym of an organization, choose that option. Try NRA, for example, and you’ll find there are 9 organizations with that acronym. To see a sample of the entries provided by Associations Unlimited, click on the National Restaurant Association. You’ll find contact information, including email and URL, a description of the organization’s purpose, awards, publications, and meetings, the SIC code of the industry, and promotional material from the association. Return to the main menu and try the options for Location, Custom, or Subject/Any Word to find organizations committed to almost any subject or issue from economics to politics, charitable organizations to fan clubs. Categories include educational, trade, and social welfare groups, and coverage can be limited to national, international, or regional.
Other common tools available in this database: save selected hits for a mailing list; menu for selecting subject categories. For more on use of these tools in this database, contact Mary Dugan
Why you should know this database: Associations Unlimited is not a mere directory of organization names and addresses. It provides details on over 150,000 associations, and includes IRS information on over 300,000 nonprofit organizations.
How this database can be integrated into the curriculum: Students should become familiar with the professional societies that support the interests of their chosen careers. Many of these societies offer student memberships. In addition, many research projects can benefit from information offered by special interest organizations.
Cost: Paid by the Libraries annually.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMTNovember 5th, 2010
Welcome to Database of the Week — a feature from the Management & Economics Library (MEL). These database snapshots will give you basic information about our most relevant and beneficial online resources.
This Week’s Featured Database: WARC, from World Advertising Research Center, Ltd.
Link: www.lib.purdue.edu/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries’ search box.
Description/focus: WARC is a marketing and advertising information service used by media, ad, and market research agencies.
Start with this hint: WARC has a great interface. Click on one of the fields along the top and you’ll see the newest reports on that topic plus options for further breakdown. For example, click on Consumers and see the breakdown on the left beginning with broad topics such as Target Audiences, (further categorized into B2B, Ethnic and minorities, Women, Youth, etc.), or Understanding Consumers (broken down into Motivation, Segmentation, others). The center column shows the newest reports, such as Islamic branding, and Recession mindset. Back at the top, enter your subject in the search box at the top of the page or in an advanced search… try social media.
Other common tools available in this database: save selected hits online for later retrieval; email selected hits to yourself; fulltext; filters for source by title or type of document (article, case study, etc.); limit by date. For more on use of these tools in this database, contact Mary Dugan
Why you should know this database: WARC content includes news stories, case studies, conference papers, checklists (key items to cover on marketing projects), speeches and quotes, data, scholarly journals, and WARC’s own reports, which are updated frequently. The subjects that are covered include media research, market research, trends, best practices, and more.
How this database can be integrated into the curriculum: Using WARC is very easy to do so even students who are novice database searchers will be able to find marketing or consumer information.
Cost: Paid by the Libraries annually.
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Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know. If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu. Database of the Week is archived at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries).
If you would like us to promote your favorite database, send an email to mdugan@purdue.edu.
Filed under: collections, database, HSSEB, MGMT