Database of the Month: MarketResearch.com Academic

April 11th, 2018

Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is MarketResearch.com Academic brought to you MarketResearch.com.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: MarketResearch.com Academic contains comprehensive full-text market research reports with broad range of coverage on markets, industries, and companies worldwide. Please note that full text reports embargoed for 12 months; MarketLook reports are current.

Tutorial: Click here see the basics of searching MarketResearch.com Academic.

Start with this hint: Try browsing by industry or do a “quick search” by keyword. Before downloading a report, skim the table of contents to make sure the report contains the information you’re searching for.

Why you should know this database: MartketResearch.com Academic reports provide more than just “raw data”, they also provide primary research and expert analysis including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share.

Interested in Consumer Research?  

Some other databases you might want to check out, are:

• Mintel, includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, and more.
• Mediamark Internet Reporter, provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.
• SimplyAnalytics, enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.

Database of the Month: Ad$pender

March 7th, 2018

Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is Ad$pender brought to you by Kantar Media.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: Ad$pender is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for over 3 million brands across 18 media types.

Tutorial: Click here see the basics of searching Ad$pender.

Start with this hint: When selecting a product set you can search by brand name and then drill down to find categories, subcategories, or microcategories related to that brand.

Why you should know this database: Ad$pender is a fast and easy-to-use tool that allows you to break down information by category, parent, company, subsidiary and brand. Data is general available 4-8 weeks of air date and coverage spans from 1995-present.

Interested in Market Research?  

Some other databases you might want to check out, are:

• Mintel, includes market research reports for Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, and more.
• IBISWorld, includes both industry reports and procurement reports with information on over 700 US Industries in the US economy.
• eMarketer, includes daily research articles, analyst reports, and a database of e-business and online marketing statistics from over 2,800 sources.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.

Database of the Month: SimplyAnalytics

February 7th, 2018

Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is SimplyAnalytics brought to you by SimplyAnalytics, Inc.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: SimplyAnalytics enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data.

Search: Click here to see the basics of searching SimplyAnalytics.

Start with this hint: SimplyAnalytics works best with the creation of a personal account, but you can login as a guest to try it out. To begin, create a new project by searching for the location or locations you’d like to analyze, then select variables such as population, income, or education. There are thousands of data variables which you can select once you’ve created your project.

Why you should know this database: SimplyAnalytics currently offers 75,000 data variables related to demographics, employment, housing, market segments, business, consumer spending, brand preferences, public health and more; and everything you create in SimplyAnalytics can be exported or emailed to any email address.

Interested in Consumer and Market Research?  

Some other databases you might want to check out, are:

• Mediamark Internet Reporter, provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United State consumers.
• com Academic, contains comprehensive full-text market research reports with broad range of coverage on markets, industries, and companies worldwide.
• Passport, an online business information system providing business intelligence on countries, consumers and industries.
• Mintel, includes market research reports from Europe, the UK, and the US. Reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, food & drink.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.

Database of the Month: D&B Business Browser

January 16th, 2018

Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is D&B Business Browser, formerly OneSource, brought to you by Dun & Bradstreet, Inc.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: D&B Business Browser is an aggregate database of company, business news, and industry information.

Tutorial: Click here to see the basics of searching D&B Business Browser.

Start with this hint: From the D&B Business Browser homepage you can do quick searches for Companies, Executives, News and Industries. Once you have your results you can use the OneStop Report to select specific financial statements and reports you are interested in. D&B Business Browser also allows you to build a list of executives based on job title, industry, company size, or geographic location.

Why you should know this database: D&B Business Browser provides information on public and private businesses, with access to SWOT reports for some companies.

Interested in Company Info?  

Some other databases you might want to check out, are:

• ReferenceUSA, offers several searchable database modules containing detailed information on more than 14 million businesses and employers.
• Nexis Uni, features more than 15,000 news, business and legal sources, some dating back to 1790.
• UniWorld, contains up-to-date multinational business contact information with listings in over 200 countries.
• Business Source Complete, provides indexes and abstracts articles in business and management, marketing, MIS, accounting, finance, international business, and related disciplines.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.

Database of the Month: eMarketer

November 16th, 2017

Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is eMarketer brought to you by Axel Springer SE.

Focus: eMarketer provides e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources on topics such as market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Search:  Click here to see the basics of searching eMarketer.

Start with this hint: From the eMarketer homepage, try searching for keywords in the search box, then refine your results by type, geography, publication date, topic, industry, or demographic.

Why you should know this database: eMarketer provides coverage by geographic location on subjects such as mobile, social, digital advertising, demographics, media usage and ecommerce for industries such as advertising, automotive, healthcare and pharmaceuticals, retail, small business, technology, and travel.

Interested in Market Research?  

Some other databases you might want to check out, are:

• Mintel, includes market research reports for Europe, the UK, and the US that discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
• BCC Market Research, contains market research reports, industry reviews, newsletters and conferences for competitive business intelligence.
• Frost & Sullivan, provides technology, company, econometric, demographic, and industry information for industries such as communication and IT, transportation, and consumer products.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.

Database of the Month: Data-Planet

October 16th, 2017

Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is Data-Planet brought to you by Conquest Systems, Inc.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: Data-Planet provides easy access to an extensive repository of standardized and structured statistical data containing more than 90 billion data points from more than 70 source organizations.

Search:  Click here to see the basics of searching Data-Planet.

Start with this hint: From the Data-Planet homepage, try searching for keywords in the search box, then refine your results by either subject, source, or database.

Why you should know this database: Data-Planet contains over 2 billion time series that provide immediate access to data presented in charts, maps, graphs, and table form, via multiple points of entry.

Why students should know this database: Data-Planet pulls data from all types of sources which include Public, Private, Domestic, and International data. Data can be searched by key economic indicators like Dow Jones and S&P 500 Index, by subject, or by source.

Like Data-Planet?

Some other databases you might want to check out, are:

• ProQuest Statistical Insight, provides statistical information from U.S. Federal agencies, state governments, private organizations, and major international governmental organizations.
• Datastream, integrates economic research and strategy with cross asset analysis in one single application.
• World Bank Data, full text collection of over 1,000 books, reports and other documents.
• Statistical Abstract of the US, provides summary of statistics on the social, political, and economic organization of the United States.
• SimplyAnalytics, enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.