{"id":10766,"date":"2021-01-26T14:00:04","date_gmt":"2021-01-26T18:00:04","guid":{"rendered":"http:\/\/blogs.lib.purdue.edu\/news\/?p=10766"},"modified":"2021-01-19T13:12:09","modified_gmt":"2021-01-19T17:12:09","slug":"featured-database-mintel","status":"publish","type":"post","link":"https:\/\/blogs.lib.purdue.edu\/news\/2021\/01\/26\/featured-database-mintel\/","title":{"rendered":"Featured Database: Mintel"},"content":{"rendered":"<p>Parrish Library\u2019s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we\u2019re featuring Mintel, brought to you by Mintel Group Ltd.<\/p>\n<h3>Focus<\/h3>\n<p>Mintel includes market research reports for Europe, the UK, and the US that cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food &amp; drink.<\/p>\n<h3>Access<\/h3>\n<p>The <a href=\"http:\/\/guides.lib.purdue.edu\/az.php?s=71213%20\">List of Business Databases<\/a> is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.<\/p>\n<h3>Tutorial<\/h3>\n<p>Click <a href=\"https:\/\/youtu.be\/SOmOPuV8Dzo\">Getting Started with Mintel<\/a> to see the basics of using Mintel.<\/p>\n<h3>Why Should I Know About This?<\/h3>\n<p>Mintel reports discuss market drivers, market size &amp; trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.<\/p>\n<h3>Related Resources<\/h3>\n<p>Some other resources you might want to explore are:<\/p>\n<ul>\n<li><a href=\"http:\/\/purl.lib.purdue.edu\/db\/bccresearch\">BCC Market Research<\/a>, contains market research reports, industry reviews, newsletters and conferences for competitive business intelligence.<\/li>\n<li><a href=\"http:\/\/purl.lib.purdue.edu\/db\/frost\">Frost &amp; Sullivan<\/a>, provides practical industry insights and analysis with real-world statistics and research results.<\/li>\n<\/ul>\n<hr \/>\n<p><em>Featured Database comes to you from the Roland G. Parrish Library of Management &amp; Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact <a href=\"mailto:parrlib@purdue.edu\">parrlib@purdue.edu<\/a>. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.<\/em><\/p>\n<p><em>Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to <a href=\"mailto:parrlib@purdue.edu\">parrlib@purdue.edu<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parrish Library\u2019s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we\u2019re featuring Mintel, brought to you by Mintel Group Ltd. Focus Mintel includes market research reports for Europe, the UK, and the US that cover a variety of sectors including consumer [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[120,7007,13,71,1],"tags":[4885,7008,4533,178],"class_list":["post-10766","post","type-post","status-publish","format-standard","hentry","category-database","category-dbom","category-general","category-mgmt","category-uncategorized","tag-database","tag-parrish-library","tag-research","tag-tutorial"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-2NE","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/10766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=10766"}],"version-history":[{"count":3,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/10766\/revisions"}],"predecessor-version":[{"id":10769,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/10766\/revisions\/10769"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=10766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=10766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=10766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}