{"id":11294,"date":"2021-11-30T11:00:26","date_gmt":"2021-11-30T15:00:26","guid":{"rendered":"https:\/\/blogs.lib.purdue.edu\/news\/?p=11294"},"modified":"2021-11-19T11:41:59","modified_gmt":"2021-11-19T15:41:59","slug":"featured-database-mri-simmons-insights","status":"publish","type":"post","link":"https:\/\/blogs.lib.purdue.edu\/news\/2021\/11\/30\/featured-database-mri-simmons-insights\/","title":{"rendered":"Featured Database: MRI Simmons Insights"},"content":{"rendered":"<p>Parrish Library\u2019s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we\u2019re featuring MRI Simmons Insights, brought to you by MRI Simmons.<\/p>\n<h1>Focus<\/h1>\n<p>MRI Simmons Insights, formerly known as Mediamark Internet Reporter, provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.<\/p>\n<h1>Access<\/h1>\n<p>The <a href=\"http:\/\/guides.lib.purdue.edu\/az.php?s=71213%20\">List of Business Databases<\/a> is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue Career Account.<\/p>\n<h1>Tutorial<\/h1>\n<p>Click <a href=\"https:\/\/youtu.be\/nb0Cm73Y28I\">Getting Started with MRI Simmons Insights<\/a> to see the basics of using this database.<\/p>\n<h1>Related Resources<\/h1>\n<p>Some other resources you might want to explore are:<\/p>\n<ul>\n<li><a href=\"https:\/\/go.lib.purdue.edu\/db\/mintel\">Mintel<\/a>, includes market research reports for Europe, the UK, and the US, that discuss market drivers, market size &amp; trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.<\/li>\n<li><a href=\"https:\/\/go.lib.purdue.edu\/db\/simplyanalytics\">SimplyAnalytics<\/a>, contains demographic, housing, employment, consumer spending (CEX), D&amp;B business points-of-interest files, and marketing data from Mediamark Research (MRI).<\/li>\n<\/ul>\n<hr \/>\n<p><em>Featured Database comes to you from the Roland G. Parrish Library of Management &amp; Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact <\/em><a href=\"mailto:parrlib@purdue.edu\"><em>parrlib@purdue.edu<\/em><\/a><em>. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.<\/em><\/p>\n<p><em>Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to <\/em><a href=\"mailto:parrlib@purdue.edu\"><em>parrlib@purdue.edu<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parrish Library\u2019s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we\u2019re featuring MRI Simmons Insights, brought to you by MRI Simmons. Focus MRI Simmons Insights, formerly known as Mediamark Internet Reporter, provides information on demographics, lifestyles, product and brand usage, and [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[120,7007,13,71],"tags":[4885,7008,4533,178],"class_list":["post-11294","post","type-post","status-publish","format-standard","hentry","category-database","category-dbom","category-general","category-mgmt","tag-database","tag-parrish-library","tag-research","tag-tutorial"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-2Wa","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/11294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=11294"}],"version-history":[{"count":1,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/11294\/revisions"}],"predecessor-version":[{"id":11295,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/11294\/revisions\/11295"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=11294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=11294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=11294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}