{"id":11818,"date":"2023-04-18T11:00:52","date_gmt":"2023-04-18T15:00:52","guid":{"rendered":"https:\/\/blogs.lib.purdue.edu\/news\/?p=11818"},"modified":"2023-04-12T15:12:55","modified_gmt":"2023-04-12T19:12:55","slug":"featured-database-vivvix","status":"publish","type":"post","link":"https:\/\/blogs.lib.purdue.edu\/news\/2023\/04\/18\/featured-database-vivvix\/","title":{"rendered":"Featured Database: Vivvix"},"content":{"rendered":"<p>Parrish Library\u2019s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we\u2019re featuring Vivvix, formerly Ad$pender, brought to you by Kantar Group.<\/p>\n<h5>Focus<\/h5>\n<p>Vivvix provides a top-level summary of the multi-media advertising marketplace, including advertising expenditures and occurrence information for more than three million brands across eighteen different types of media.<\/p>\n<h5>Access<\/h5>\n<p>The <a href=\"http:\/\/guides.lib.purdue.edu\/az.php?s=71213%20\">List of Business Databases<\/a> is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue Career Account.<\/p>\n<p>Please note that there is a limit of 3 concurrent users so please remember you log off when finished.<\/p>\n<h5>Tutorial<\/h5>\n<p>Click <a href=\"https:\/\/youtu.be\/5OZ9hiomq2w\">Getting Started with Vivvix<\/a> to see the basics of using this database.<\/p>\n<h5>Related Resources<\/h5>\n<p>Some other resources you might want to explore are:<\/p>\n<ul>\n<li><a href=\"https:\/\/go.lib.purdue.edu\/db\/emarket\">eMarketer<\/a>, includes research articles, analyst reports, and a database of e-business and online marketing strategies. Topics include marketing research and trend analysis on Internet, e-business, online marketing, and media and emerging technologies.<\/li>\n<li><a href=\"https:\/\/go.lib.purdue.edu\/db\/mintel\">Mintel<\/a>, includes market research reports on a variety of sectors that discuss market drivers, size and trends, segmentation, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.<\/li>\n<\/ul>\n<p><em>Featured Database comes to you from the Roland G. Parrish Library of Management &amp; Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact <\/em><a href=\"mailto:parrlib@purdue.edu\"><em>parrlib@purdue.edu<\/em><\/a><em>. Also let us know if you know of a colleague who would benefit from this, or future Featured Databases.<\/em><\/p>\n<p><em>Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to <\/em><a href=\"mailto:parrlib@purdue.edu\"><em>parrlib@purdue.edu<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parrish Library\u2019s Featured Database will give you a very brief introduction to the basic features of one of our specialized subscription databases. This time we\u2019re featuring Vivvix, formerly Ad$pender, brought to you by Kantar Group. Focus Vivvix provides a top-level summary of the multi-media advertising marketplace, including advertising expenditures and occurrence information for more than [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[120,13,71],"tags":[4885,13102,7008,4533,178],"class_list":["post-11818","post","type-post","status-publish","format-standard","hentry","category-database","category-general","category-mgmt","tag-database","tag-general","tag-parrish-library","tag-research","tag-tutorial"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-34C","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/11818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=11818"}],"version-history":[{"count":3,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/11818\/revisions"}],"predecessor-version":[{"id":11821,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/11818\/revisions\/11821"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=11818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=11818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=11818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}