{"id":12549,"date":"2024-03-26T17:05:33","date_gmt":"2024-03-26T21:05:33","guid":{"rendered":"https:\/\/blogs.lib.purdue.edu\/news\/?p=12549"},"modified":"2024-03-26T17:05:34","modified_gmt":"2024-03-26T21:05:34","slug":"featured-database-mri-simmons-catalyst","status":"publish","type":"post","link":"https:\/\/blogs.lib.purdue.edu\/news\/2024\/03\/26\/featured-database-mri-simmons-catalyst\/","title":{"rendered":"Featured Databases: MRI-Simmons Catalyst"},"content":{"rendered":"\r\n<p>Parrish Library\u2019s Featured Databases series will give you a very brief introduction to the basic features of one of Purdue Libraries\u2019 subscription resources. This edition will feature MRI-Simmons Catalyst, brought to you by MRI-Simmons.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Focus<\/h5>\r\n\r\n\r\n\r\n<p>MRI-Simmons Catalyst contains demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of over 25,000 US consumers.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Access<\/h5>\r\n\r\n\r\n\r\n<p>The <a href=\"https:\/\/guides.lib.purdue.edu\/az.php?s=71213\">List of Business Databases<\/a> is an alphabetical list of databases filtered to those most applicable to business, entrepreneurship, and hospitality and tourism management programs of study.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Tutorial<\/h5>\r\n\r\n\r\n\r\n<p>Click <a href=\"https:\/\/youtu.be\/YZNnwp8UcrY\">Getting Started with MRI-Simmons Catalyst<\/a> to watch the basics of using this database.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Related Resources<\/h5>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/guides.lib.purdue.edu\/db\/pqsds\">Sage Data<\/a> contains standardized statistical datasets from more than 550 sources with over 2 billion data points including US and international government providers.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/guides.lib.purdue.edu\/db\/simplymap\">SimplyAnalytics<\/a> provides web-based mapping, analytics and data visualization of demographic variables, psychographic variables, and business locations.<\/li>\r\n<\/ul>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<p><em>Featured Database comes to you from the Roland G. Parrish Library of Management &amp; Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact <\/em><a href=\"mailto:parrlib@purdue.edu\"><em>parrlib@purdue.edu<\/em><\/a><em>.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>Want to see a specific database promoted in an upcoming edition? Send an email to <\/em><a href=\"mailto:parrlib@purdue.edu\"><em>parrlib@purdue.edu<\/em><\/a><em> and we will gladly promote it.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Parrish Library\u2019s Featured Databases series will give you a very brief introduction to the basic features of one of Purdue Libraries\u2019 subscription resources. This edition will feature MRI-Simmons Catalyst, brought to you by MRI-Simmons. Focus MRI-Simmons Catalyst contains demographic, lifestyle, product and brand usage, and advertising media preferences reported by a sample of over 25,000 [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[120,13,71],"tags":[4885,7008,178],"class_list":["post-12549","post","type-post","status-publish","format-standard","hentry","category-database","category-general","category-mgmt","tag-database","tag-parrish-library","tag-tutorial"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-3gp","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/12549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=12549"}],"version-history":[{"count":2,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/12549\/revisions"}],"predecessor-version":[{"id":12561,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/12549\/revisions\/12561"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=12549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=12549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=12549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}