{"id":12613,"date":"2024-05-06T07:00:00","date_gmt":"2024-05-06T11:00:00","guid":{"rendered":"https:\/\/blogs.lib.purdue.edu\/news\/?p=12613"},"modified":"2024-08-23T09:30:50","modified_gmt":"2024-08-23T13:30:50","slug":"featured-databases-mintel","status":"publish","type":"post","link":"https:\/\/blogs.lib.purdue.edu\/news\/2024\/05\/06\/featured-databases-mintel\/","title":{"rendered":"Mintel"},"content":{"rendered":"\n<p>Parrish Library\u2019s Featured Databases series will give you a very brief introduction to the basic features of one of Purdue Libraries\u2019 subscription resources. This edition will feature Mintel, brought to you by Mintel Group Ltd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus<\/h2>\n\n\n\n<p>Mintel contains market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and personal care, pets, household goods, and retail and apparel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Access<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/guides.lib.purdue.edu\/az.php?s=71213\">List of Business Databases<\/a> is an alphabetical list of databases filtered to those most applicable to business, entrepreneurship, and hospitality and tourism management programs of study.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tutorial<\/h2>\n\n\n\n<p>Click <a href=\"https:\/\/youtu.be\/CjwHGdfxOLU\">Getting Started with Mintel<\/a> to watch the basics of using this database.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Related Resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/guides.lib.purdue.edu\/db\/refsol\">Data Axle Reference Solutions<\/a> provides basic directory data including 93 million US businesses, 379 million historical US businesses, and 261 million individual US consumers.<\/li>\n\n\n\n<li><a href=\"https:\/\/guides.lib.purdue.edu\/db\/simplymap\">SimplyAnlytics<\/a> allows for web-based mapping, analytics and data visualization of demographic variables, psychographic variables, and business locations.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><em>Featured Database comes to you from the Roland G. Parrish Library of Management &amp; Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact <\/em><a href=\"mailto:parrlib@purdue.edu\"><em>parrlib@purdue.edu<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>Want to see a specific database promoted in an upcoming edition? Send an email to <\/em><a href=\"mailto:parrlib@purdue.edu\"><em>parrlib@purdue.edu<\/em><\/a><em> and we will gladly promote it.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parrish Library\u2019s Featured Databases series will give you a very brief introduction to the basic features of one of Purdue Libraries\u2019 subscription resources. This edition will feature Mintel, brought to you by Mintel Group Ltd. Focus Mintel contains market research reports and consumer data: primarily B2C (business-to-consumer) categories like food and drinks, travel, beauty and [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":12614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[120,71],"tags":[4885,7008,178],"class_list":["post-12613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-database","category-mgmt","tag-database","tag-parrish-library","tag-tutorial"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.lib.purdue.edu\/news\/files\/2024\/05\/GettyImages-1408596915-scaled.jpg?fit=2560%2C1436&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-3hr","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/12613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=12613"}],"version-history":[{"count":2,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/12613\/revisions"}],"predecessor-version":[{"id":12664,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/12613\/revisions\/12664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media\/12614"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=12613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=12613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=12613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}