{"id":2131,"date":"2012-04-27T11:54:13","date_gmt":"2012-04-27T15:54:13","guid":{"rendered":"http:\/\/blogs.lib.purdue.edu\/news\/?p=2131"},"modified":"2015-04-23T10:41:24","modified_gmt":"2015-04-23T14:41:24","slug":"parrish-librarys-database-of-the-week-42712-marketresearch-com","status":"publish","type":"post","link":"https:\/\/blogs.lib.purdue.edu\/news\/2012\/04\/27\/parrish-librarys-database-of-the-week-42712-marketresearch-com\/","title":{"rendered":"Parrish Library\u2019s database of the week (4\/27\/12): MarketResearch.com"},"content":{"rendered":"<p>Welcome to Database of the Week &#8212; a feature from the Roland G. Parrish Library of Management &amp; Economics.<\/p>\n<p><strong>This Week\u2019s Featured Database: <\/strong>\u00a0<em>MarketResearch.com Academic<\/em>.<\/p>\n<p><strong>Link: <\/strong>\u00a0<a href=\"http:\/\/www.lib.purdue.edu\/mel\" target=\"_blank\">www.lib.purdue.edu\/mel<\/a>, in the pull down<em> Quick Access to Business Databases<\/em> alpha list right below the Libraries\u2019 search box.<\/p>\n<p><strong>Description\/focus:<\/strong>\u00a0<em>MarketResearch.com Academic<\/em> provides market research reports.<\/p>\n<p><strong>Start with this hint: <\/strong><em>MarketResearch.com Academic<\/em> home page has a search field if your research focus is on a specific product or company.\u00a0 Enter the keyword for a list of reports.\u00a0 Browse the list or refine your search with a new search phrase.\u00a0 The home page also offers a list of industries to browse.\u00a0 When a report is displayed, the cost of the report is displayed (though there is no cost to Purdue-affiliated researchers) so the value of the report to real-world businesses can be seen. Click <a href=\"http:\/\/www.lib.purdue.edu\/mel\/dbow_tutorials\/marketresearch_dbow\/index.htm\">here <\/a>to see the basics of searching <em>MarketResearch.com Academic.<\/em><\/p>\n<p><strong>Why you should know this database:<\/strong>\u00a0 <em>MarketResearch.com Academic<\/em> reports are more detailed than those offered by most other services and include world markets when appropriate.<\/p>\n<p><strong>How this will help students:<\/strong>\u00a0 Before downloading an entire report, students can see the Table of Contents to determine if the report covers the information they need.<em> MarketResearch.com Academic<\/em><\/p>\n<p><strong>Cost:<\/strong> Paid annually by the Libraries and the Krannert School of Management.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>Database of the Week comes to you from the Roland G. Parrish Library of Management &amp; Economics. Our intent is to give you a brief introduction to a database that you may not know.\u00a0 If you would like more information about this database, or if you would like a demonstration of it for a class, contact <a href=\"mailto:kranlib@purdue.edu\">kranlib@purdue.edu<\/a>.\u00a0 Database of the Week is archived\u00a0 at <a href=\"https:\/\/blogs.lib.purdue.edu\/news\/category\/MGMT\/\" target=\"_blank\">https:\/\/blogs.lib.purdue.edu\/news\/category\/MGMT\/<\/a>.\u00a0 For more Purdue Libraries news, follow us on Twitter (<a href=\"http:\/\/twitter.com\/PurdueLibraries\">@PurdueLibraries<\/a>).<\/p>\n<p>If you would like us to promote your favorite database, send an email to <a href=\"mailto:mdugan@purdue.edu\">mdugan@purdue.edu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Database of the Week &#8212; a feature from the Roland G. Parrish Library of Management &amp; Economics. This Week\u2019s Featured Database: \u00a0MarketResearch.com Academic. Link: \u00a0www.lib.purdue.edu\/mel, in the pull down Quick Access to Business Databases alpha list right below the Libraries\u2019 search box. Description\/focus:\u00a0MarketResearch.com Academic provides market research reports. Start with this hint: MarketResearch.com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[118,120,101,71],"tags":[],"class_list":["post-2131","post","type-post","status-publish","format-standard","hentry","category-collections","category-database","category-hsseb","category-mgmt"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-yn","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/2131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=2131"}],"version-history":[{"count":2,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/2131\/revisions"}],"predecessor-version":[{"id":3804,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/2131\/revisions\/3804"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=2131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=2131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=2131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}