Welcome to Database of the Week, a feature from the Roland G. Parrish Library of Management & Economics.\u00a0 These weekly snapshots will give you basic information about our most relevant and beneficial online resources.<\/p>\n
Database name:<\/strong>\u00a0 Mediamark Reporter<\/em><\/a>, from GFK Mediamark Research & Intelligence.<\/p>\n Link:<\/strong> www.lib.purdue.edu\/parrish<\/a>, in the dropdown Quick Access to Business Databases<\/em> list right below the Libraries\u2019 4-tab search box.<\/p>\n Description\/focus:<\/strong>\u00a0Mediamark Reporter<\/em> provides demographic, lifestyle, product usage, and media data.<\/p>\n Start with this hint:<\/strong> Mediamark Reporter <\/em>prefers Internet Explorer. First-time users need to create an account using your Purdue email and a password of your choosing.\u00a0 After you login and enter the database called MRI+<\/em>, you can explore the choices under Getting Started<\/em>, but the real substance is accessed by clicking on Mediamark Reporter<\/strong> in the banner next to the tabs. Click here<\/a> to see the basics of selecting options in Mediamark Reporter.<\/em>\u00a0 If the goal is to find out which population groups are the best potential market for a product or service, the column of Index<\/strong> numbers tells which groups are likely targets.\u00a0 For personalized assistance with navigating this database, send a request to parrlib@purdue.edu<\/a>.<\/p>\n Why you should know this tool:<\/strong>\u00a0 Mediamark Reporter includes historic demographic data back to 2005 so that comparisons can be made.<\/p>\n How this will help students:<\/strong>\u00a0 A marketing plan should include data on user preferences.\u00a0 This kind of information is also included in SimplyMap<\/em> (see Database of the Week next week) but Mediamark Reporter<\/em> displays the data in a spreadsheet which might be more straightforward than a geographic display for some students. The interface is not intuitive, but students can get assistance by sending a request to parrlib@purdue.edu<\/a>.<\/p>\n Tags<\/strong>: consumers, datasets, demographics, exportable excel, government information,\u00a0 historical information, market research, market segments, products, social conditions, spreadsheets, statistics<\/p>\n Cost:<\/strong>\u00a0 Paid annually by the Libraries.<\/p>\n ——————————<\/p>\n Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know.\u00a0 If you would like more information about this database, or if you would like a demonstration of this or any other library resource for a class, contact parrlib@purdue.edu<\/a>.\u00a0 Database of the Week is archived\u00a0 at https:\/\/blogs.lib.purdue.edu\/news\/category\/MGMT\/<\/a>.\u00a0For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries<\/a>).<\/p>\n