Welcome to Database of the Week, a feature from the Roland G. Parrish Library of Management & Economics.\u00a0 These weekly snapshots will give you basic information about our most relevant and beneficial online resources.<\/p>\n
This Week\u2019s Featured Database: <\/strong>WARC, <\/em>from World Advertising Research Center Ltd.<\/p>\n Link:<\/strong> www.lib.purdue.edu\/parrish<\/a>, in the pull down Quick Access to Business Databases<\/em> alpha list right below the Libraries\u2019 search box.<\/p>\n Description\/focus:<\/strong> WARC is a marketing and advertising information service used by media and market research agencies.<\/p>\n Start with this hint: <\/strong>The WARC interface is straightforward, letting you search by type of content (trends, cases, news, forecasts), or by keyword.\u00a0 If you click on one of the fields along the top, you\u2019ll see the options for further breakdown.\u00a0 For example, click on TOPICS<\/strong> and see industries, markets, and guides.\u00a0 A click to the industry Topic Page for Pharmaceutical & Health shows scholarly research articles, case studies, and company profiles.\u00a0 Back at the top, enter your subject in the search box at the top of the page\u2026 try ethics.<\/em>\u00a0 See here <\/a>for a short demonstration of a basic WARC search.<\/p>\n Why you should know this database:<\/strong> WARC<\/em> content includes news stories, case studies, conference papers, best practice guides, speeches, data, scholarly journals, and WARC\u2019s own reports.\u00a0 The subjects covered include communications, media research, market research, trends, and more.<\/p>\n How this database can be integrated into the curriculum: <\/strong>Searching in WARC<\/em> is very easy to do so even students who are novice database searchers will be able to find marketing or consumer information.<\/p>\n Tags:<\/strong>\u00a0 articles, communications, consumers, countries, datasets, industries, market research, media, news, products, scholarly journals<\/p>\n Cost:<\/strong> Paid by the Libraries annually.<\/p>\n ——————————<\/p>\n Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. Our intent is to give you a brief introduction to a database that you may not know.\u00a0 If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu<\/a>.\u00a0 Database of the Week is archived\u00a0 at https:\/\/blogs.lib.purdue.edu\/news\/category\/MGMT\/<\/a>.\u00a0 For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries<\/a>).<\/p>\n