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Welcome to Database of the Week.\u00a0 This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started.\u00a0 Hopefully, you will be tempted to explore this or other databases. This Week\u2019s Featured Database: <\/span><\/b>\u00a0MarketLine, from Informa\/Taylor & Francis.<\/span><\/p>\n Find it:<\/span><\/b>www.lib.purdue.edu\/parrish<\/span><\/a>, Under the column headed Collections, click on List of Business Databases. <\/span><\/p>\n Description\/focus:<\/span><\/b> Market research reports.<\/span><\/p>\n Try it:<\/span><\/b>. MarketLine has an easily navigable interface to find market information on companies, industries, and countries.\u00a0 The search box has a drop down so you can choose to limit your research to a single type such as industries or case studies, and the resulting list can be filtered\u00a0 to further focus your search. Click <\/span>here<\/span><\/a> to see the basics of searching \u00a0MarketLine. Beyond the basic search, though, MarketLine also has a group of resources on the home page under the simple heading\u00a0 Databases, where you can get country statistics, build a list of companies by capital raised, compare categories of consumer goods, or check financial deals.<\/span><\/p>\n Why you should know this database:<\/span><\/b>\u00a0 MarketLine online reports are easy to navigate but are also downloadable.\u00a0 <\/span><\/span><\/p>\n Why students should know this database:\u00a0 <\/span><\/b>MarketLine market research reports include SWOT and five forces analyses<\/span>.<\/span><\/p>\n Cost:<\/span><\/b> Paid annually by the Libraries.<\/span><\/p>\n ——————————<\/span><\/p>\n Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact <\/span>parrlib@purdue.edu<\/span><\/a>.\u00a0 Database of the Week is archived\u00a0 at <\/span>https:\/\/blogs.lib.purdue.edu\/news\/category\/MGMT\/<\/span><\/a>.\u00a0 For more Purdue Libraries news, follow us on Twitter (<\/span><\/span>@ParrishLib<\/span><\/a>).<\/span><\/p>\n
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