{"id":3574,"date":"2014-10-03T15:58:27","date_gmt":"2014-10-03T19:58:27","guid":{"rendered":"http:\/\/blogs.lib.purdue.edu\/news\/?p=3574"},"modified":"2015-04-23T10:16:11","modified_gmt":"2015-04-23T14:16:11","slug":"database-of-the-week-mediamark-reporter-from-gfk-mediamark-research-intelligence","status":"publish","type":"post","link":"https:\/\/blogs.lib.purdue.edu\/news\/2014\/10\/03\/database-of-the-week-mediamark-reporter-from-gfk-mediamark-research-intelligence\/","title":{"rendered":"Database of the week: Mediamark Reporter, from GFK Mediamark Research & Intelligence"},"content":{"rendered":"

Welcome to Database of the Week.\u00a0 This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started.\u00a0 Hopefully, you will be tempted to explore this or other databases.<\/p>\n

This Week\u2019s Featured Database: <\/strong>\u00a0Mediamark Reporter<\/em><\/a>, from GFK Mediamark Research & Intelligence.<\/p>\n

Find it:<\/strong>www.lib.purdue.edu\/parrish<\/a>, Under the column headed Collections, click on List of Business Databases.<\/p>\n

Description\/focus:<\/strong>\u00a0Mediamark Reporter<\/em> provides demographic, lifestyle, product usage, and media data.<\/p>\n

Start with this hint:<\/strong> If it is your first time using Mediamark Reporter<\/em>, you will have to create an account using your Purdue email and a password of your choosing. In this database you can find out which population groups are the best potential markets for a product or service. After you login, click on Mediamark Reporter<\/em> in the banner to see the tables and statistics. You have to choose a Report Volume and Report. Then choose a Category, Base, and Target. The best target groups have scores of 100 or higher in the Index column.<\/p>\n

Click here<\/a> to see the basics of searching Mediamark Reporter <\/em>or try our Guide on the Side with this link<\/a>.<\/p>\n

Why you should know this database: <\/strong>\u00a0Mediamark Reporter includes historic demographic data back to 2005 so comparisons can be made.<\/p>\n

How this will help students:<\/strong>\u00a0 A marketing plan should include data on user preferences.\u00a0 This kind of information is also included in SimplyMap<\/em> but Mediamark Reporter<\/em> displays the data in a spreadsheet which might be more straightforward than a geographic display for some students.<\/p>\n

Cost:<\/strong> Paid annually by the Libraries.<\/p>\n

——————————<\/p>\n

Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu<\/a>.\u00a0 Database of the Week is archived\u00a0 at https:\/\/blogs.lib.purdue.edu\/news\/category\/MGMT\/<\/a>.\u00a0 For more Purdue Libraries news, follow us on Twitter (@ParrishLib<\/a>).<\/p>\n

Feedback is always welcome.\u00a0 If you would like us to promote your favorite database, send an email to mdugan@purdue.edu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to Database of the Week.\u00a0 This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started.\u00a0 Hopefully, you will be tempted to explore this or other databases. This Week\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[120,71],"tags":[],"class_list":["post-3574","post","type-post","status-publish","format-standard","hentry","category-database","category-mgmt"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-VE","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/3574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=3574"}],"version-history":[{"count":4,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/3574\/revisions"}],"predecessor-version":[{"id":3772,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/3574\/revisions\/3772"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=3574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=3574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=3574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}