Welcome to Database of the Week, a feature from the Parrish Library. Each of these weekly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This week\u2019s database is Mediamark Reporter brought to you by GfK Mediamark Research & Intelligence, LLC.<\/p>\n
Link:<\/strong> http:\/\/guides.lib.purdue.edu\/businessdatabases<\/a> is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.<\/p>\n Focus:<\/strong>\u00a0Mediamark Reporter provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.<\/p>\n Search:<\/strong> If it is your first time using Mediamark Reporter, you will have to create an account using your Purdue email and a password of your choosing. In this database you can find out which population groups are the best potential markets for a product or service. The best target groups have scores of 100 or higher in the Index column.<\/em><\/p>\n Click here<\/a> to see the basics of searching Mediamark Reporter or try our Guide on the Side with this link<\/a>.<\/p>\n Why you should know this database: <\/strong>Mediamark Reporter includes historic demographic data back to 2005 so comparisons can be made.<\/p>\n Why should students know this database:<\/strong>\u00a0A marketing plan should include data on user preferences. This kind of information is also included in SimplyMap<\/em> but Mediamark Reporter<\/em> displays the data in a spreadsheet which might be more straightforward than a geographic display for some students.<\/p>\n Cost:<\/strong> $2,000.00, paid annually by the Libraries.<\/p>\n Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu<\/a>.\u00a0 Also let us know if you know of a colleague who would benefit from this weekly feature.<\/p>\n