Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month\u2019s database is Ad$pender brought to you by Kantar Media.<\/p>\n
Link:<\/strong> http:\/\/guides.lib.purdue.edu\/businessdatabases<\/a> is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.<\/p>\n Focus:<\/strong> Ad$pender is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for over 3 million brands across 18 media types.<\/p>\n Tutorial: <\/strong>Click here<\/a> see the basics of searching Ad$pender.<\/p>\n Start with this hint:<\/strong> When selecting a product set you can search by brand name and then drill down to find categories, subcategories, or microcategories related to that brand.<\/p>\n Why you should know this database: <\/strong>Ad$pender is a fast and easy-to-use tool that allows you to break down information by category, parent, company, subsidiary and brand. Data is general available 4-8 weeks of air date and coverage spans from 1995-present.<\/p>\n Interested in Market Research? \u00a0<\/strong><\/p>\n Some other databases you might want to check out, are:<\/p>\n Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu<\/a>. Also let us know if you know of a colleague who would benefit from this monthly feature.<\/p>\n\n
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