Welcome to Database of the Week — a new feature from the Management & Economics Library (MEL).\u00a0 These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.<\/p>\n
Database name:<\/strong> Global Market Information Database<\/em>, aka GMID; from Euromonitor International.<\/p>\n Link:<\/strong> www.lib.purdue.edu\/mel<\/a>, in the pull down Quick Access to Business Databases<\/em> alpha list right below our banner.<\/p>\n Description\/focus:<\/strong> GMID gives you access to high-quality, detailed international market intelligence reports.\u00a0 You can find the latest information on an industry, find information on countries, consumers, and geographical areas.<\/p>\n Start with this hint:<\/strong> Under “Search” select “Menu Search” to select an industry and then compare the data for 2 or more countries.<\/p>\n Why you should know this database:<\/strong> GMID is one of our most powerful databases, providing domestic and international statistics on consumer goods and services, details on companies, and comprehensive economic information on countries.<\/p>\n How this database can be integrated into the curriculum:<\/strong> Craft an assignment around the analysis of a market intelligence report, or use country consumer data to compare markets.<\/p>\n Cost:<\/strong> Paid by Krannert School of Management and the Libraries’ Information Access fund.<\/p>\n ——————————<\/p>\n Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know.\u00a0 If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu<\/a>.<\/p>\n Database of the Week is archived at https:\/\/blogs.lib.purdue.edu\/news\/category\/mgmt\/database\/<\/a>. For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries<\/a>).<\/p>\n