Welcome to Database of the Week — a feature from the Management & Economics Library (MEL).\u00a0 These weekly database snapshots will give you basic information about our most relevant and beneficial online resources.<\/p>\n
Database name:<\/strong> SimplyMap, <\/em>from Geographic Research, Inc.<\/p>\n Link:<\/strong> www.lib.purdue.edu\/mel<\/a>, in the pull down Quick Access to Business Databases<\/em> alpha list right below the Libraries\u2019 search box.<\/p>\n Description\/focus:<\/strong> SimplyMap<\/em> is a graphical interface that displays demographic, business, and marketing data.<\/p>\n Start with this hint: <\/strong>Our subscription to\u00a0SimplyMap<\/em> only permits 2 simultaneous users so try again later if you cannot connect. \u00a0SimplyMap<\/em> works best with the creation of a personal workspace, but you can login to just try it.\u00a0 Once you are in SimplyMap<\/em>, select your geographical location on the left and hit Go<\/strong>. Next click on the Variables<\/strong> tab where you can search (ok) or browse (better) to select characteristics such as population by age, race, or income.\u00a0 Click Add Selected Variables<\/strong>.\u00a0 You can add another geographic area if you want a comparison, and add more variables such as employment, language, or education. Close the Variables<\/strong> tab and hit Update<\/strong> to redraw the map.\u00a0\u00a0 The map displays one variable at a time.\u00a0 To see the raw data in a spreadsheet, select the Reports<\/strong> tab.<\/p>\n Why you should know this database:<\/strong> One of the features offered through our subscription to SimplyMap<\/em> is the opportunity to set up a \u201cProfessor Workspace\u201d where you can select the geographic location and variables for a space to share with your class.\u00a0The datasets include governmental data (the Census Bureau, the Bureau of Labor Statistics, the Consumer Expenditure Survey), as well as survey data gathered by companies such as MRI, Dun & Bradstreet, Environics Analytics, and the Neilson Company (Choices 3). Because usage is not intuitive, however, we recommend the tutorial videos.<\/p>\n How this database can be integrated into the curriculum:<\/strong> We can arrange one-on-one training so you can get the most efficient use of this product.<\/p>\n Cost:<\/strong>\u00a0 2 seats, paid annually by the Libraries.<\/p>\n ——————————<\/p>\n Database of the Week comes to you from the Management & Economics Library (MEL). Our intent is to give you a brief introduction to a database that you may not know.\u00a0 If you would like more information about this database, or if you would like a demonstration of it for a class, contact kranlib@purdue.edu<\/a>.\u00a0 Database of the Week is archived\u00a0 at https:\/\/blogs.lib.purdue.edu\/news\/category\/MGMT\/<\/a>.\u00a0 For more Purdue Libraries news, follow us on Twitter (@PurdueLibraries<\/a>).<\/p>\n