Latinos are a population that has been vastly understudied in the fields of entrepreneurship and wealth creation. Unfairly, the dominant story of Latinos\u2014especially Mexican Americans\u2014is that of dispossession and its consequences, but the economic future of the country is tied to the prospects of Latinos forming and growing business. The authors in this volume make clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.<\/p>\n
\u201cThe Stanford Latino Entrepreneurship Initiative has assembled a dream team of scholars who research the vital importance of Latinos to American entrepreneurship and to American society as a whole. These authors show us how across industries, the Latino business is vital to the U.S. economy, to job creation, and to accelerating innovation, confirming how these entrepreneurs are taking a leading role in business and industry around the country. This work will be an essential reference in understanding the contribution of Latinos to a prosperous America.\u201d<\/h4>\n\u2014Jose L. Prado, Evans Food Vice Chairman and former Chairman and CEO; former President of Quaker Oats North America<\/h4>\n![\"Picture](\"https:\/\/i0.wp.com\/blogs.lib.purdue.edu\/news\/files\/2020\/04\/Orozco.jpg?resize=650%2C446&ssl=1\")
<\/a><\/h4>\n <\/p>\n
Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative<\/em><\/strong><\/p>\nedited Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\n
ISBN: 9781557539373, Paperback, $34.99, 378 pages<\/p>\n
<\/p>\n
Table of Contents:<\/p>\n
PREFACE: Latino Entrepreneurs: Challenges and Opportunities<\/strong> by Paul Oyer<\/p>\nPART 1: An Introduction to Latino Entrepreneurship\u2014 Historical Perspectives and Data Sources<\/strong><\/p>\nCHAPTER 1: Introduction: Advancing U.S. Latino Entrepreneurship<\/strong> by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\nCHAPTER 2: Entrepreneurs from the Beginning: Latino Business and Commerce since the Sixteenth Century<\/strong> by Geraldo L. Cadava<\/p>\nCHAPTER 3: Latino Business and Commerce: A Contemporary View<\/strong> by Michael J. Pisani and Iliana Perez<\/p>\nCHAPTER 4: The Economic Contributions of Latino Entrepreneurs<\/strong> by Robert W. Fairlie, Zulema Valdez, and Jody Agius Vallejo<\/p>\nCHAPTER 5: The State of Latino Entrepreneurship: SLEI Research and Findings<\/strong> by Marlene Orozco and Iliana Perez<\/p>\nPART II: Macro Perspectives: A Regional Approach<\/strong><\/p>\nCHAPTER 6: Latino Farm Entrepreneurship in Rural America<\/strong> by Barbara Robles, Alfonso Morales, and Michael J. Pisani<\/p>\nCHAPTER 7: Shaping Success: Exploring the Evolution of Latino Businesses in Three Major U.S. Counties<\/strong> by Edna Ledesma and Cristina Cruz<\/p>\nCHAPTER 8: Mexican American Founder Narratives at High-Growth Firms on the South Texas\u2013Mexican Border<\/strong> by John Sargent and Linda Matthews<\/p>\nPART III: Micro Perspectives: Individual and Group-Level Analysis<\/strong><\/p>\nCHAPTER 9: Social Network Utilization among Latino-Owned Business<\/strong> by Elsie L. Echeverri-Carroll and Marie T. Mora<\/p>\nCHAPTER 10: Acculturation and Latino-Owned Business Success: Patterns and Connections<\/strong> by Michael J. Pisani and Joseph M. Guzman<\/p>\nCHAPTER 11: The Business of Language: Latino Entrepreneurs, Language Use, and Firm Performance<\/strong> by Alberto D\u00e1vila, Michael J. Pisani, and Gerardo Miranda<\/p>\nCHAPTER 12: How Can Entrepreneurship Serve as a Pathway to Reduce Income Inequality among Hispanic Women?<\/strong> by Ruth E. Zambrana, Leticia C. Lara, Bea Stotzer, and Kathleen Stewart<\/p>\nPART IV: Practice and Policy<\/strong><\/p>\nCHAPTER 13: SLEI-Education Scaling Program: A Business Program of \u201cNational Economic Imperative\u201d<\/strong> by Marlene Orozco<\/p>\nCHAPTER 14: The G.R.E.A.T. Gacela Theory: Increasing Capital and Conditions for Success for High-Potential Latino Entrepreneurs Capable of Transforming Our Economy and Our Country<\/strong> by Monika Mantilla<\/p>\nCONCLUSION: A New National Economic Imperative<\/strong> by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\n
\n <\/p>\n
Founded in 1960, Purdue University Press is dedicated to the dissemination of scholarly and professional information. We publish books in several key subject areas including Purdue & Indiana, Aeronautics\/Astronautics, the Human-Animal Bond, Central European Studies, Jewish Studies, and other select disciplines.<\/p>\n
Through April 30 you can get 40% off all Purdue University Press books by ordering from our website and using the discount code PURDUE40 at checkout.<\/p>\n","protected":false},"excerpt":{"rendered":"
While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., new Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. Out April 15, Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative edited […]<\/p>\n","protected":false},"author":148,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,13100],"tags":[11840],"class_list":["post-9785","post","type-post","status-publish","format-standard","hentry","category-pup","category-purduepress","tag-pup-news-and-announcements"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-2xP","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=9785"}],"version-history":[{"count":21,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785\/revisions"}],"predecessor-version":[{"id":9975,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785\/revisions\/9975"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=9785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=9785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=9785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/h4>\n <\/p>\n
Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative<\/em><\/strong><\/p>\nedited Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\n
ISBN: 9781557539373, Paperback, $34.99, 378 pages<\/p>\n
<\/p>\n
Table of Contents:<\/p>\n
PREFACE: Latino Entrepreneurs: Challenges and Opportunities<\/strong> by Paul Oyer<\/p>\nPART 1: An Introduction to Latino Entrepreneurship\u2014 Historical Perspectives and Data Sources<\/strong><\/p>\nCHAPTER 1: Introduction: Advancing U.S. Latino Entrepreneurship<\/strong> by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\nCHAPTER 2: Entrepreneurs from the Beginning: Latino Business and Commerce since the Sixteenth Century<\/strong> by Geraldo L. Cadava<\/p>\nCHAPTER 3: Latino Business and Commerce: A Contemporary View<\/strong> by Michael J. Pisani and Iliana Perez<\/p>\nCHAPTER 4: The Economic Contributions of Latino Entrepreneurs<\/strong> by Robert W. Fairlie, Zulema Valdez, and Jody Agius Vallejo<\/p>\nCHAPTER 5: The State of Latino Entrepreneurship: SLEI Research and Findings<\/strong> by Marlene Orozco and Iliana Perez<\/p>\nPART II: Macro Perspectives: A Regional Approach<\/strong><\/p>\nCHAPTER 6: Latino Farm Entrepreneurship in Rural America<\/strong> by Barbara Robles, Alfonso Morales, and Michael J. Pisani<\/p>\nCHAPTER 7: Shaping Success: Exploring the Evolution of Latino Businesses in Three Major U.S. Counties<\/strong> by Edna Ledesma and Cristina Cruz<\/p>\nCHAPTER 8: Mexican American Founder Narratives at High-Growth Firms on the South Texas\u2013Mexican Border<\/strong> by John Sargent and Linda Matthews<\/p>\nPART III: Micro Perspectives: Individual and Group-Level Analysis<\/strong><\/p>\nCHAPTER 9: Social Network Utilization among Latino-Owned Business<\/strong> by Elsie L. Echeverri-Carroll and Marie T. Mora<\/p>\nCHAPTER 10: Acculturation and Latino-Owned Business Success: Patterns and Connections<\/strong> by Michael J. Pisani and Joseph M. Guzman<\/p>\nCHAPTER 11: The Business of Language: Latino Entrepreneurs, Language Use, and Firm Performance<\/strong> by Alberto D\u00e1vila, Michael J. Pisani, and Gerardo Miranda<\/p>\nCHAPTER 12: How Can Entrepreneurship Serve as a Pathway to Reduce Income Inequality among Hispanic Women?<\/strong> by Ruth E. Zambrana, Leticia C. Lara, Bea Stotzer, and Kathleen Stewart<\/p>\nPART IV: Practice and Policy<\/strong><\/p>\nCHAPTER 13: SLEI-Education Scaling Program: A Business Program of \u201cNational Economic Imperative\u201d<\/strong> by Marlene Orozco<\/p>\nCHAPTER 14: The G.R.E.A.T. Gacela Theory: Increasing Capital and Conditions for Success for High-Potential Latino Entrepreneurs Capable of Transforming Our Economy and Our Country<\/strong> by Monika Mantilla<\/p>\nCONCLUSION: A New National Economic Imperative<\/strong> by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\n
\n <\/p>\n
Founded in 1960, Purdue University Press is dedicated to the dissemination of scholarly and professional information. We publish books in several key subject areas including Purdue & Indiana, Aeronautics\/Astronautics, the Human-Animal Bond, Central European Studies, Jewish Studies, and other select disciplines.<\/p>\n
Through April 30 you can get 40% off all Purdue University Press books by ordering from our website and using the discount code PURDUE40 at checkout.<\/p>\n","protected":false},"excerpt":{"rendered":"
While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., new Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. Out April 15, Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative edited […]<\/p>\n","protected":false},"author":148,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,13100],"tags":[11840],"class_list":["post-9785","post","type-post","status-publish","format-standard","hentry","category-pup","category-purduepress","tag-pup-news-and-announcements"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-2xP","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=9785"}],"version-history":[{"count":21,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785\/revisions"}],"predecessor-version":[{"id":9975,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785\/revisions\/9975"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=9785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=9785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=9785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
edited Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\n
ISBN: 9781557539373, Paperback, $34.99, 378 pages<\/p>\n
<\/p>\n
Table of Contents:<\/p>\n
PREFACE: Latino Entrepreneurs: Challenges and Opportunities<\/strong> by Paul Oyer<\/p>\n PART 1: An Introduction to Latino Entrepreneurship\u2014 Historical Perspectives and Data Sources<\/strong><\/p>\n CHAPTER 1: Introduction: Advancing U.S. Latino Entrepreneurship<\/strong> by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\n CHAPTER 2: Entrepreneurs from the Beginning: Latino Business and Commerce since the Sixteenth Century<\/strong> by Geraldo L. Cadava<\/p>\n CHAPTER 3: Latino Business and Commerce: A Contemporary View<\/strong> by Michael J. Pisani and Iliana Perez<\/p>\n CHAPTER 4: The Economic Contributions of Latino Entrepreneurs<\/strong> by Robert W. Fairlie, Zulema Valdez, and Jody Agius Vallejo<\/p>\n CHAPTER 5: The State of Latino Entrepreneurship: SLEI Research and Findings<\/strong> by Marlene Orozco and Iliana Perez<\/p>\n PART II: Macro Perspectives: A Regional Approach<\/strong><\/p>\n CHAPTER 6: Latino Farm Entrepreneurship in Rural America<\/strong> by Barbara Robles, Alfonso Morales, and Michael J. Pisani<\/p>\n CHAPTER 7: Shaping Success: Exploring the Evolution of Latino Businesses in Three Major U.S. Counties<\/strong> by Edna Ledesma and Cristina Cruz<\/p>\n CHAPTER 8: Mexican American Founder Narratives at High-Growth Firms on the South Texas\u2013Mexican Border<\/strong> by John Sargent and Linda Matthews<\/p>\n PART III: Micro Perspectives: Individual and Group-Level Analysis<\/strong><\/p>\n CHAPTER 9: Social Network Utilization among Latino-Owned Business<\/strong> by Elsie L. Echeverri-Carroll and Marie T. Mora<\/p>\n CHAPTER 10: Acculturation and Latino-Owned Business Success: Patterns and Connections<\/strong> by Michael J. Pisani and Joseph M. Guzman<\/p>\n CHAPTER 11: The Business of Language: Latino Entrepreneurs, Language Use, and Firm Performance<\/strong> by Alberto D\u00e1vila, Michael J. Pisani, and Gerardo Miranda<\/p>\n CHAPTER 12: How Can Entrepreneurship Serve as a Pathway to Reduce Income Inequality among Hispanic Women?<\/strong> by Ruth E. Zambrana, Leticia C. Lara, Bea Stotzer, and Kathleen Stewart<\/p>\n PART IV: Practice and Policy<\/strong><\/p>\n CHAPTER 13: SLEI-Education Scaling Program: A Business Program of \u201cNational Economic Imperative\u201d<\/strong> by Marlene Orozco<\/p>\n CHAPTER 14: The G.R.E.A.T. Gacela Theory: Increasing Capital and Conditions for Success for High-Potential Latino Entrepreneurs Capable of Transforming Our Economy and Our Country<\/strong> by Monika Mantilla<\/p>\n CONCLUSION: A New National Economic Imperative<\/strong> by Marlene Orozco, Alfonso Morales, Michael J. Pisani, and Jerry I. Porras<\/p>\n <\/p>\n Founded in 1960, Purdue University Press is dedicated to the dissemination of scholarly and professional information. We publish books in several key subject areas including Purdue & Indiana, Aeronautics\/Astronautics, the Human-Animal Bond, Central European Studies, Jewish Studies, and other select disciplines.<\/p>\n Through April 30 you can get 40% off all Purdue University Press books by ordering from our website and using the discount code PURDUE40 at checkout.<\/p>\n","protected":false},"excerpt":{"rendered":" While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., new Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. Out April 15, Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative edited […]<\/p>\n","protected":false},"author":148,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,13100],"tags":[11840],"class_list":["post-9785","post","type-post","status-publish","format-standard","hentry","category-pup","category-purduepress","tag-pup-news-and-announcements"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pT6ms-2xP","_links":{"self":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/comments?post=9785"}],"version-history":[{"count":21,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785\/revisions"}],"predecessor-version":[{"id":9975,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/posts\/9785\/revisions\/9975"}],"wp:attachment":[{"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/media?parent=9785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/categories?post=9785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.lib.purdue.edu\/news\/wp-json\/wp\/v2\/tags?post=9785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n