Purdue Libraries and School of Information Studies News

This Week’s Featured Database: SimplyMap from Geographic Research, Inc.

November 17th, 2014

Welcome to Database of the Week.  This feature from the Roland G. Parrish Library of Management & Economics is intended to give you a brief introduction to a database that you may not know, with only basic information to get you started.  Hopefully, you will be tempted to explore this or other databases.

This Week’s Featured Database:  SimplyMap from Geographic Research, Inc.

Find it: www.lib.purdue.edu/parrish, Under the column headed Collections, click on List of Business Databases.

Description/focus: SimplyMap provides demographic, business, and marketing data.

Start with this hint:  Our subscription to SimplyMap has a limited number of users so try again later if you cannot connect.  SimplyMap works best with the creation of a personal workspace, but you can login as a guest to just try it.  Once you are in SimplyMap, select a geographical location on the left and click Use This Location. Next click on the Variables tab where you can browse characteristics such as population by age, race, or income. Once you have selected your variables click the “x” to close the tab and draw the map.

Click here to see the basics of searching SimplyMap or try our Guide on the Side with this link.

Why you should know this database: SimplyMap is the tool to use to compare variables, rank locations, create a demographic analysis, or compare data for a location.

How this will help students: SimplyMap online workspaces can be shared.  This database can be used for any class that requires a business plan or forecasting.

Cost: Paid annually by the Libraries, with a limited number of seats. If both “seats” are taken, try again later.

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Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.  Database of the Week is archived  at https://blogs.lib.purdue.edu/news/category/MGMT/. For more Purdue Libraries news, follow us on Twitter (@ParrishLib).

Feedback is always welcome. If you would like us to promote your favorite database, send an email to parrlib@purdue.edu.