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Parrish Library Database of the Week: Mediamark Reporter

Parrish Library Database of the Week: Mediamark Reporter

February 26th, 2016

Welcome to Database of the Week, a feature from the Parrish Library. Each of these weekly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This week’s database is Mediamark Reporter brought to you by GfK Mediamark Research & Intelligence, LLC.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: Mediamark Reporter provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers.

Search: If it is your first time using Mediamark Reporter, you will have to create an account using your Purdue email and a password of your choosing. In this database you can find out which population groups are the best potential markets for a product or service. The best target groups have scores of 100 or higher in the Index column.

Click here to see the basics of searching Mediamark Reporter or try our Guide on the Side with this link.

Why you should know this database: Mediamark Reporter includes historic demographic data back to 2005 so comparisons can be made.

Why should students know this database: A marketing plan should include data on user preferences. This kind of information is also included in SimplyMap but Mediamark Reporter displays the data in a spreadsheet which might be more straightforward than a geographic display for some students.

Cost: $2,000.00, paid annually by the Libraries.

Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.  Also let us know if you know of a colleague who would benefit from this weekly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu


James L. Mullins wins 2016 Hugh C. Atkinson Memorial Award

February 23rd, 2016

Mullins-331_2James L. Mullins, dean of libraries and Esther Ellis Norton professor at Purdue University, has been named the 2016 winner of the Hugh C. Atkinson Memorial Award. Mullins will receive a cash award and citation during the ALA Annual Conference in Orlando, Florida.

Named in honor of one of the pioneers of library automation, the Atkinson Award recognizes an academic librarian who has made significant contributions in the area of library automation or management and has made notable improvements in library services or research.

“Through his pioneering vision and drive for innovation, Dr. James (Jim) Mullins has led the transformation of Purdue University Libraries into a premier, profession leading 21st century academic and research library,” said Colby Riggs, Hugh C. Atkinson Memorial Award committee chair and project coordinator at the University of California, Irvine. “He is internationally recognized as a risk-taking, creative, and visionary leader in the academic and research library profession with a demonstrated commitment to information literacy, data research services, digital scholarship, scholarly communication, diversity, and innovation and collaboration with the university and library community.

“Dr. Mullins is a passionate believer in information literacy and staunch advocate for its integration into curriculum and research,” continued Riggs. “At Purdue, he was able to establish the W. Wayne Booker Endowed Chair in Information Literacy, a first in the nation.

“It was Dr. Mullins’ initiative that a new building was conceived and designed which embraced the active learning concept,” Riggs added. “The Wilmeth Active Learning Center (WALC), a 164,000 square foot facility is under construction in the center of campus. The space blends teaching spaces, library/information services, formal study spaces, collaborative work areas and informal learning spaces and will be the site of 27 collaborative active learning classrooms and six consolidated engineering and science libraries when it opens in 2017.”

“Dr. Mullins was at the forefront of identifying the need for data management and preservation services, having played a pivotal role in positioning the Libraries to partner with researchers to create a data repository known as the Purdue University Research Repository (PURR). This resulted in the Libraries developing a suite of data services including Data Curation Profiles and consultations for Data Management Plans,” said Riggs. “Additionally, advancing scholarly communication is one of Dr. Mullins’ top priorities. To this end he has created a Libraries Scholarly Publishing Services division, which includes the institutional repository, and strategically combined it with the Purdue University Press, another first in the nation. He has helped foster innovation in publishing as a founding member of the Library Publishing Coalition (LPC), an independent, community-led membership association led by college and university libraries to support the creation, dissemination, and curation of scholarly works.”

Mullins received his B.A. and M.A.L.S from the University of Iowa, and his Ph.D. from Indiana University. Under his leadership, Purdue University Libraries was named the recipient of the 2015 ACRL Excellence in Academic Libraries Award in the university category.

The Hugh C. Atkinson Award is jointly sponsored by four divisions of the American Library Association: the Association of College and Research Libraries (ACRL), the Association for Library Collections and Technical Services (ALCTS), the Library Leadership and Management Association (LLAMA) and the Library and Information Technology Association (LITA). The award is funded from an endowment established to honor Hugh C. Atkinson.

Donations to the endowment may be sent to Chase Ollis, ACRL, 50 East Huron St., Chicago, Ill. 60611.

For more information regarding the Hugh C. Atkinson Memorial Award, or a complete list of past recipients, please visit the awards section of the ACRL website.

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About ACRL
The Association of College & Research Libraries (ACRL) is the higher education association for librarians. Representing more than 11,000 academic and research librarians and interested individuals, ACRL (a division of the American Library Association) develops programs, products and services to help academic and research librarians learn, innovate and lead within the academic community. Founded in 1940, ACRL is committed to advancing learning and transforming scholarship. ACRL is on the Web at www.acrl.org/, Facebook at www.facebook.com/ala.acrl and Twitter at @ala_acrl.

About ALCTS
ALCTS is the national association for information providers who work in collections and technical services, such as acquisitions, cataloging, metadata, collection management, preservation, electronic and continuing resources. ALCTS is a division of the American Library Association.

About LITA
Celebrating its 50th anniversary in 2016, the Library and Information Technology Association (LITA) is the leading organization reaching out across types of libraries to provide education and services for a broad membership of systems librarians, library administrators, library schools, vendors, and all others interested in leading edge technology and applications for librarians and information providers. Learn more about LITA and interact with us on our website, Twitter, Facebook, and the LITA Blog.

About LLAMA
The Library Leadership and Management Association advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders.

 


Purdue Libraries G.R.I.P. (Graduate.Research.Information.Portal) Resources and Workshops

February 10th, 2016

Get A G.R.I.P. (Graduate.Research.Information.Portal): An information portal for graduate students about the services and resources available at Purdue University Libraries. GRIP and Research Data Services has partnered with the Graduate School to offer data services related sessions for graduate students.  These are denoted below by “GSDS” before the session title.  For more information on G.R.I.P. go to: http://guides.lib.purdue.edu/grip.

 

Upcoming G.R.I.P. Workshops:

 

EndNote Desktop

Feb. 11, 2016

10 – 11 am

Purdue Graduate Student Center 105b

Presenter:  Nastasha Johnson

 

EndNote Desktop

Feb. 11, 2016

3-4 pm

CSC (HSSE 142)

Presenter:  Nastasha Johnson

 

GSDS: Data Management Planning and Funder Requirements

March 01, 2016

11:30 AM – 1:30 AM

Purdue Graduate Student Center

Presenter: Dr. Line Pouchard

 

Zotero

March 2, 2016

3-4 pm

CSC (HSSE 142)

Presenters:  Dave Zwicky & Catherine Fraser Riehle

 

GSDS: Managing Professional Identity

March 08, 2016

5:30 PM – 7:30 PM

Purdue Graduate Student Center

Presenter: Associate Professor Megan Sapp Nelson

 

Excel for Data Management

March 31, 2016

10-11 am

CSC (HSSE 142)

Presenter:  Pete Pascuzzi

 

GSDS: Publishing with PURR     

April 12, 2016

11:30 AM – 1:30 PM

HSSE 142/145

Presenter: Professor D. Scott Brandt /Associate Professor Michael Witt

 

EndNote Basic

April 13, 2016

10-11 am

PGCS 105b

Presenter:  Dave Zwicky

 

EndNote Basic

April 13, 2016

3-4 pm

CSC (HSSE 142)

Presenter:  Amy Van Epps

 

GSDS: Data Management and Sharing Human Subject/ Participant Research

April 19, 2016

11:30 AM – 1:30 PM

Purdue Graduate Student Center

Presenter: Dr. Kendall Roark

 

GSDS: Excel Workshop 

April 20, 2016

11:30 AM – 1:30 PM

Learning Lab: KRAN 250/ Corporate Study Rm KRAN 258/260

Presenter: Dr. Pete Pascuzzi

 


Parrish Library Database of the Week – OneSource

February 5th, 2016

Welcome to Database of the Week, a feature from the Parrish Library. Each of these weekly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This week’s database is OneSource brought to you by Infogroup.

Our subscription to OneSource has recently changed to include access to over 40 million company records! Some of the highlights include:

  • China increases from 1 million to 2.7 million records
  • India increases from 425,000 to 1.2 million records
  • Spain, France, Italy, Russian Federation, Brazil and Japan all have more than 1 million records
  • Australia increased to 400,000 records

This is the first in a series of OneSource Solutions content enhancements that we will be implementing in the coming months, so stay tuned!

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Focus: OneSource has international coverage of companies, executives, and industries, as well as articles and news.

Search: From the OneSource home page you can do quick searches in the four areas covered – Companies, Executives, News, and Industries. Once you have your results you can use the OneStop Report feature to find specific financial statements and reports. The home page also allows you to Build a List of executives based on job title, industry, size of company, or geographic location.

Click here to see the basics of searching OneSource or try our Guide on the Side with this link.

Why you should know this database: OneSource includes private companies. Our subscription covers 4.7 million companies and 12.5 million executives. OneSource has recently increased there worldwide company data with the implementation of 6.5 million additional company records.

Why students should know this database: OneSource continually strives to evaluate improve their database providing sought elements of company and industry information such as SWOT, list of competitors, analyst reports, and company histories. The most recent expansion will bring the total company records to 33 million.

Cost: $18,200.00 paid by the Libraries annually.

Database of the Week comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu.  Also let us know if you know of a colleague who would benefit from this weekly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu


Purdue Libraries Digital Resource Spotlight: Ambrose Digital

February 4th, 2016

Ambrosedig

Title: Ambrose Digital

PURL: http://purl.lib.purdue.edu/db/ambrosedigital

A continually growing collection of 575 videos, all closed captioned, and spanning many subject areas (particularly arts, humanities, and sciences).  Watch all 37 BBC Shakespeare plays!


Purdue Libraries Digital Resource Spotlight: Romanticism: Life, Literature and Landscape

February 4th, 2016

Romanticism

Title: Romanticism: Life, Literature and Landscape

PURL: http://purl.lib.purdue.edu/db/rom

Take a moment to browse the rich collection of fine art pieces which include works by such eminent artists as J.M.W. Turner, John Constable and Benjamin Robert Haydon. This evocative collection vividly brings to life the landscape that inspired literary creativity and poetic genius.