Purdue Libraries and School of Information Studies News

Database of the Month: eMarketer

November 16th, 2017

Welcome to Database of the Month, a feature from the Parrish Library. Each of these monthly snapshots will give you a very brief introduction to the basic features of one of our specialized subscription databases. This month’s database is eMarketer brought to you by Axel Springer SE.

Focus: eMarketer provides e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources on topics such as market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.

Link: http://guides.lib.purdue.edu/businessdatabases is the alphabetical list of the databases specially selected for those in a business program of study. Access the databases off-campus with your Purdue login and password.

Search:  Click here to see the basics of searching eMarketer.

Start with this hint: From the eMarketer homepage, try searching for keywords in the search box, then refine your results by type, geography, publication date, topic, industry, or demographic.

Why you should know this database: eMarketer provides coverage by geographic location on subjects such as mobile, social, digital advertising, demographics, media usage and ecommerce for industries such as advertising, automotive, healthcare and pharmaceuticals, retail, small business, technology, and travel.

Interested in Market Research?  

Some other databases you might want to check out, are:

• Mintel, includes market research reports for Europe, the UK, and the US that discuss market drivers, market size & trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
• BCC Market Research, contains market research reports, industry reviews, newsletters and conferences for competitive business intelligence.
• Frost & Sullivan, provides technology, company, econometric, demographic, and industry information for industries such as communication and IT, transportation, and consumer products.

Database of the Month comes to you from the Roland G. Parrish Library of Management & Economics. If you would like more information about this database, or if you would like a demonstration of it for a class, contact parrlib@purdue.edu. Also let us know if you know of a colleague who would benefit from this monthly feature.

Since usage statistics are an important barometer when databases are up for renewal, tell us your favorite database, and we will gladly promote it. Send an email to parrlib@purdue.edu.